Partner Content
Applying a ‘reasonable adjustments’ approach to better support ADHD in the workplace
ADHD diagnoses — and understanding of the benefits neurodivergence poses to creative industries — are on the rise. Inspired by the personal experiences of ADHD colleagues and family members, EssenceMediacom Australia’s Kellie Dawson shares how companies can better support ADHD team members.
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How can Douyin generate a new growth curve for the luxury industry?
For luxury brands, it’s no longer a question of whether to market themselves on Douyin, but rather how to do so.
How can AI maximise your Mega Sales Season?
As Mega Sales Season kicks off in APAC, we hear from experts at Meta about how AI can help supercharge the year-end festive sales season.
How can a content engine drive growth and efficiency for your brand?
With more content being produced and consumed than ever, how can a content engine help brands and agencies reach consumers across all touchpoints and drive business efficiency?
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Amazon Ads Partner Awards reveal 2023 finalists
Entries were invited from all regions of the world
Navigating the future of marketing and communications: Allison’s rebranding journey
Embarking on a transformative rebranding journey, Allison (fka Allison+Partners) sharpens its focus on technological innovation, creativity, global impact and the relentless pursuit of new offerings that drive meaningful impact for clients.
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Beyond the hype and the paranoia — what generative AI means for marketing
Publicis Groupe and Meta are leveraging AI to create more bespoke, creative, and effective marketing campaigns, finally living up to the promise of personalisation at scale.
How AMD is rising to the challenge in APAC and beyond
We caught up with Virginia Loh, AMD’s marketing director for Asia Pacific and Japan, about how the company is making strides in APAC and beyond, driven by its challenger spirit and “exceptional culture.”
Hennessy X.O pairs French Cognac and Chinese culture to winning effect in Luoyang
In its odyssey to capture the hearts and minds of China’s younger generation, the historic Cognac brand looks towards rejuvenation and localisation.
Advertisers rejoice: APAC scores highly in media quality, consumer attention in new report
According to DoubleVerify’s Global Insights Report, APAC is stacking up well compared to other regions — but it’s important to consider all the factors at play when making media investments.
Diversity Talks 2023: Resetting work culture
For the third annual edition of Diversity Talks, we hear from brand marketers around APAC about why we need DEI more than ever and how companies can (and should) embrace DEI initiatives both internally, and in their products and services.
Making use of the seconds: Unleash the full power of bite-sized content
In the quest for audience attention in our saturated digital media landscape, how can brands ensure that no moment goes wasted? We dive into the details of an illuminating joint study from TikTok and WARC to find out.
“One-offs do not work”: How brands can play in culture
With culture evolving faster than ever, how can brands and artists work together to tap into the Zeitgeist?
How Tencent is building an ecosystem for marketing, engagement, and sales on Weixin
Weixin, a popular app from Tencent, offers an unparalleled suite of services for consumers and is a great aggregator of audiences for marketing companies that are serious about China.
How Vanish’s Autism campaign made the world a better place
The team behind Vanish’s award-winning ad campaign, ‘Me, My Autism & I’, outlined how they developed authentic creative that instantly connected with audiences.
Brands need to ‘reboot’ their e-commerce strategies and lean into the power of experiential shopping
With the industry shifting to content-first commerce, brands should aim to delight by tapping into consumers’ experiential needs — as well as the tools to leverage them.
Decoding APAC successes at Cannes Lions 2023 with Jane Lin-Baden
The Publicis Groupe Asia-Pacific CEO shares her thoughts on this year’s Titanium winners, the state of creativity in APAC, and what she hopes to see from future award entries.
For TikTok, the new creative renaissance is all about celebrating everyday creativity.
Instead of reserving our best creative selves for tentpole occasions — Super Bowl, shopping seasons, awards — we should infuse creativity into everyday moments, says TikTok’s Shant Oknayan.
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Six things you should know to power your advertising strategy on Twitter
As Twitter evolves as a company, the advertising business has been transforming with it — here’s how to make the most of your marketing strategy on the platform.
“Only as good as the creativity that goes in” Growth in a new era
By merging technology and creativity, the UK is opening up new avenues for commercial success, and the world is taking note. We find out how.
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