![Channel changer: Beijing 2008 online coverage recorded 8.2 billion page views and 628 million video streams.](https://cdn.i.haymarketmedia.asia/?n=campaign-asia%2fcontent%2fbeijing2008_900x600_banner.jpg&h=570&w=855&q=100&v=20170226&c=1)
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The equity gained for ‘Brand China’ in opening itself up and allowing visitors to experience what was once such an introspective and isolated nation was worth it.
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