Planning & Execution

Branding Records and Radio Woon were able to collaborate with Rossignol designing a quintessentially French ski cottage experience. This unique partnership meant that guests could wander through a monochrome ski hut and experience the brand culture up close. To demonstrate the achievements of athletes so far, the ski hut displayed black and white photographs of former championship moments, along with the brand’s birth and its own story so far. From skateboarding technology and innovation to important historical brand activities, our team at Branding Records helped to give the ski company increased visibility and creatively reinforced the brand’s values and future ambitions.

Effectiveness / Results

Through the design of the pop-up store, Branding Records gave Rossignol a beautiful platform to promote itself. The wooden house gave the store a romantic touch and evoked the concept of reconnecting with nature and living in the moment. This immersive experience has solidified Rossignol as the ultimate ski company for professional and beautifully designed ski equipment.