Advertising Media Analysis Opinions
Troy Yang
Mar 30, 2021

As outdoor life resumes in China, now is the time to invest in DOOH

China has one of the world’s largest OOH markets, and although more complex than other regions due to the ‘Great Firewall’ and a myriad of publishers, the outlook for DOOH advertising is promising, argues Hivestack's Troy Yang.

As China has been successful in containing the spread of Covid-19, the public is beginning to resume outdoor activities. Here, people walk through Nanjing road in Shanghai on January 21, 2021.

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