The supergroup that bands BBH, Leo Burnett, Publicis Worldwide and Saatchi & Saatchi had a terrific business year—but how does consolidation under the group’s P&L model affect the agencies’ individual creative strengths?
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Marketers believe AI will support their work and free up time to build impactful creative campaigns
SOUNDING BOARD: There are calls to fine Amitabh Bachchan after he appeared in a 'misleading advertisement' from Flipkart. We ask experts to state whether this is a fair call or whether the brand should be solely bearing the brunt
As Campaign prepares to go solely online, memories of the print issue's central role for anyone starting out in the industry.
E-commerce giant is shuttering the two services it acquired from Sizmek in 2019.
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