News
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How The Wall Street Journal is leveraging first-party data and ensuring brand safety for advertisers
In an exclusive chat with Campaign, The Wall Street Journal's chief revenue officer Josh Stinchcomb unveils how the Journal is navigating through softening advertising markets, leveraging first-party data, and addressing growing concerns around the need for brand safety.
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Retailer's body calls for legal action against Big B and Flipkart for 'misleading' ad
Accuses Flipkart of indulging in "unfair trade practice" and demands penalty of INR 10 lakhs on the e-comm giant and Bachchan
Netflix ad chief Jeremi Gorman to exit, replaced by Amy Reinhard
Gorman set to depart around one year after she joined the streaming service to establish its first advertising product.
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Ad industry ‘bullish’ on Meta following AI, mixed reality showcase
Meta Connect agency attendees welcome the company’s gaming integrations and more open, responsible approach to AI development — though they remain cautious about brand safety amid AI training and disclosure debates.
‘Hi, Barbie!’: Mattel unveils first Barbie Roblox game
Reckoning with mortality is optional.
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Publicis makes in-office attendance mandatory on Mondays and eliminates consecutive remote work days
Beginning January, all employees company-wide will need to return three days a week, expanding the policy enforced for the company’s digital unit.
Media buyers look forward to Amazon's ad tier as Disney+ draws mixed response
Amazon will introduce ads to its standard offering, which appears to promise larger audiences than Netflix and Disney+ alternatives.
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Wunderman Thompson hires Ogilvy's Samir Gupte as Indonesia CEO
An Ogilvy veteran, Gupte succeeds Vaishali Sarkar as chief executive for Indonesia.
A deepfake Tom Hanks is promoting a dental plan, but the actor 'has nothing to do with it'
The actor took to Instagram to warn followers of the ad campaign which is a hoax made by artificial intelligence.
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Generative AI's hidden carbon cost: What marketers should know
The environmental impact of GPT-3 is comparable to 123 gasoline-powered cars driven for a year. As marketers increasingly turn to these tools, what should they do to reduce their carbon footprint?
PubMatic's Activate rolls out in APAC, adtech battle heats up
PubMatic’s new tool, Activate, allows agencies to go directly to the SSP, bypassing DSPs. How will this change the ad tech landscape in APAC?
Why can’t climate change be a laughing matter?
Apple's recent "Mother Nature" spot has shown that eco messaging needn't be worthy or stuffy.
Adland can no longer rely on ‘tech factor’ to boost spend
Our Investor View columnist warns the slowdown in spend by tech clients is unlikely to bounce back in full.
Inclusive technology will improve wellbeing for all
Designers of digital products must respond to the needs of vulnerable groups and create solutions that foster connection and combat loneliness.
Amazon reviews global media account
The incumbent, Interpublic’s Initiative, won the business in 2013 and defended it successfully in 2017.
Moves and wins roundup: Week of October 2, 2023
A new month and new moves and wins from Apparent, BBDO Guerrero Philippines, Initiative, McDonald's, AIA Philippines, Tam Jai International and more.
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CJ taps Tyroo to offer APAC advertisers access to premium inventory
The partnership hopes to offer advertisers a number of insights including shopper event tracking, integrations with e-commerce platforms, program management tools, and data analytics.
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Allison PR vows not to work with fossil fuel industry
The Stagwell firm is the largest agency to sign anti-fossil fuel industry group Clean Creatives’ pledge.
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Ogilvy and Leo Burnett stand out at APAC Effies 2023
The APAC advertising industry toasted to the agencies and brands responsible for the year's remarkable campaigns at the 2023 APAC Effie Awards Gala.
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