The Work: The latest from the world of commercial creativity
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Ogilvy and Leo Burnett stand out at APAC Effies 2023
The APAC advertising industry toasted to the agencies and brands responsible for the year's remarkable campaigns at the 2023 APAC Effie Awards Gala.
APAC Effies 2023: Leo Burnett India finishes second on 'agency of the year' tally
Whisper is brand of the year followed by Oreo and Dutchie Partners Life
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Better Climate Store’s Greenwash can wash away climate guilt caused by overconsumption
The multitasking product might deserve a spot in Ad Nut’s oaky home…unless Ad Nut is sensing a bit of irony.
Hero MotoCorp's Vida takes off on an electric joy ride
Watch the films conceptualised by Wieden+Kennedy India here
McDonald's launches new chicken burger across Australia—The Kid Laroi calls it a 'gamechanger'
WATCH: A chicken tale worth tasting via DDB Australia.
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UA Finance & M&C Saatchi Spencer uplift Hong Kongers during “challenging times”
As economic doom and gloom shadows over the lives of ordinary citizens, UA Finance and M&C Saatchi Spencer unveiled a clever outdoor activation that focused on uplifting those who need it most.
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Singapore unveils the extraordinary in the ordinary with 'Made in Singapore' campaign
This initiative serves as a follow-up to the Singapore Tourism Board's "SingapoReimagine" efforts in November 2020, intended to reignite interest in discovering Singapore amongst global visitors.
Ice-T lends his voice to Sanofi's latest flu-shot campaign in the US
The French pharmaceutical company created a “movie trailer” to warn people about the upcoming flu season.
Singlife ad wants viewers to embrace 'can-do' spirit in achieving financial freedom
Singlife's latest film is clearly the stuff of dreams for most people. Ad Nut prefers to keep its feet firmly on woodland ground.
Hot Wheels teaches kids to embrace failure
The Mattel brand’s new campaign seeks to show parents that it builds resilience and fuels creativity.
Samsung urges siblings to make the most of hand-me-downs
Watch the film conceptualised by Cheil India here
Cars remain a status symbol for young India: Maruti Suzuki marketing lead
Shashank Srivastava, the automaker's senior executive officer, marketing and sales, speaks with Campaign India on the sidelines of a campaign rolled out to celebrate six years of its Arena retail offering.
Lego's 'playable' action movie shows parents the value of play
Campaign was made in-house by Our Lego Agency and Accenture Song’s Droga5 Dublin.
Google ad jabs Apple over green-bubble texts
The comedic spot from David Miami pokes fun at Apple’s old texting tech.
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Adidas kickstarts World Cup campaign
Watch the film conceptualised by Creativeland Asia here.
We want to keep moving’: Edward Bell on Cathay’s edgier new global campaign
EXCLUSIVE: The airline’s first global brand messaging work in three years aims to trigger emotions over ticket sales and mirrors the way we consume media today, says the GM of brand, insights, and marketing.
Tiger Beer launches beer-infused ‘summer puffer’— because practicality in fashion is overrated
Look whacky and stay frosty—the fashion statement you never knew you needed.
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Bollywood actors Sanjay Dutt and Arshad Warsi return to their infamous 'Munna Bhai' roles for Acko
One of India's most beloved cinematic duos reunites in a series of ad films by Leo Burnett, Mumbai.
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Adidas evokes the past in Originals brand platform
The trio of films echo the brand's famous three stripes.
DP World powers McLaren's Grand Prix ambitions ahead of Singapore F1 race
As the official logistics partner of the McLaren Formula One Team, DP World delivers a predictable and formulaic short film that nonetheless arrives just in time for the Singapore Grand Prix race weekend.