Analysis
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How The Wall Street Journal is leveraging first-party data and ensuring brand safety for advertisers
In an exclusive chat with Campaign, The Wall Street Journal's chief revenue officer Josh Stinchcomb unveils how the Journal is navigating through softening advertising markets, leveraging first-party data, and addressing growing concerns around the need for brand safety.
Screaming Creativity: The importance of safe spaces while challenging for great work
PODCASTS WE LIKE: Mondelez International's Jon Halvorson and Ogilvy's Devika Bulchandi discuss how brands can incubate the right creative environments as well as lessons learned in peeing standing up.
Asia-Pacific Power List 2023: Susan Coghill, Tourism Australia
Coghill has steered Tourism Australia through its most challenging period in history while triumphantly returning to deliver, arguably, one of its most important campaigns ever.
'Different, not less': Merlee Jayme on nurturing neurodivergent creative talent
"Nobody has ever been comfortable being the square peg in the round hole," one of the most celebrated female leaders in Asia's advertising circles, Jayme reflects on her journey that allowed her to think differently to create different.
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Generative AI's hidden carbon cost: What marketers should know
The environmental impact of GPT-3 is comparable to 123 gasoline-powered cars driven for a year. As marketers increasingly turn to these tools, what should they do to reduce their carbon footprint?
Asia-Pacific Power List 2023: Yajuan Wang (Zhiheng), Red
National influencing app in China, under the leadership of Wang, is now building comprehensive products’ word-of-mouth marketing mechanism to tackle pain points for brands.
Talent show: How Mash's new executive drag queen is busting work myths
TEXTING WITH CAMPAIGN: In a new role promoting creative talent, Genie Gurnani explains why agencies should celebrate creatives at all levels, what it takes to build a diverse team, and how bringing your true self to work is just good business.
Advertisers: It’s time to be transparent about labeling paid content
What do fuzzy labels like “branded content” or “sponsored content” even mean to the public?
Creative Minds: Audrey Chia on running her own business and why passion needs to pay
With a relentless pursuit of becoming an award-winning creative director, Audrey Chia lives a life of no regrets—which includes breaking boundaries with marketing ideas, turning heads and elevating brands.
Campaign India Marcomverse: Tune into the first episode featuring Neha Ahuja of Spotify
In a new podcast series by Campaign India, Manasi Narasimhan speaks to Neha Ahuja, director of marketing, Spotify India, about how marketing helped the brand grow from number eight to number one in the country.
Participation, social awareness and emotional resonance: China's pragmatic consumer trends revealed
Self-satisfaction rules the roost when it comes to the new generation of Chinese consumers. Exercising more rationale and balance in their consumption journeys, they're not only shifting their own focus, but also challenging brands to demonstrate a deeper understanding of their needs than ever before.
Aligning with Taylor Swift is the ultimate brand power move — just ask the NFL
With Swift at the height of her stardom, any brand peripherally aligned with her is reaping the benefits.
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Industry reacts to Google’s rumoured search partnership with TikTok
Is 'GoogleTok' an opportunity for brands to access better customer insights or a data privacy breach waiting to happen? How should brands respond if it goes ahead?
Indian consumers want brands to champion environment and sustainability: BBDO Voices
The 13th edition of the study was revealed in Mumbai
Ogilvy's Chris Reitermann addresses China's 'economic long Covid', creativity, AI and more
In an exclusive interview, Chris Reitermann, co-CEO of Ogilvy Asia and CEO of Ogilvy, Greater China, discusses creative and social trends emerging in post-pandemic China, AI-enhanced work, Cannes and the talent crunch for expats.
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Don’t want to be seen as villains when it comes to environment-friendly conversations: Amit Gheji, Gulf Oil Lubricants
The brand's head of marketing chats with Campaign India around brand associations, how the company has evolved in the last seven years, and more...
Influencer marketing dominating B2B, Ogilvy report reveals
Three-quarters of B2B marketing chiefs are investing in influencer marketing as a comms tool, according to a new report from Ogilvy.
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Sounds like a hit: How brands are cutting through the noise using original music marketing
As brands continue to go viral on TikTok owing to their clever use of original music, the role of sound in campaigns is becoming less of an afterthought and more strategically significant for standing out in a crowded digital landscape.
Murdoch steps down: Succession stories aside, why traditional media's still relevant
With Lachlan Murdoch now anointed as the heir to the Murdoch empire, real life appears less dramatic than TV.
Formula One debuts the world’s first ‘kiss-activated’ trophy at Japanese Grand Prix
Clearly innovation at F1 isn’t just limited to what’s under the hood—it extends to every aspect of the sport, including the way in which champions are celebrated.
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