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14 hours ago
From second screeners to free timers: How to engage APAC's mobile gamers
As the demise of third-party cookies shrinks addressable audiences, APAC’s advertisers should set their sights on mobile gaming, opines LoopMe's Alberico de Nardis.
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Sep 22, 2023
India leading the world in terms of how people and businesses have embraced messaging: Mark Zuckerberg
The Meta CEO announced a slew of new features that will help users facilitate interactions with businesses within a WhatsApp chat, at the company's annual 'Conversations' conference held in Mumbai
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The Information
Sep 20, 2023
Nimble, lean and focused: The evolution of planners turned consultants
It's never easy setting up on your own, but clients are increasingly finding that a scaled-down, more agile strategy partner is the perfect fit.
Sep 12, 2023
Third of brands to boost programmatic DOOH spend in next 18 months
Survey was conducted among 1,200 advertisers and agencies.
The Knowledge
Sep 12, 2023
Global new-biz round-up: Pfizer picks Interpublic and Publicis for global account
US allocated lion’s share of business.
Sep 11, 2023
Global marketers fall rapidly out of love with TV, according to Kantar study
Study quizzed 900 marketers from markets spanning the globe.
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