agency
IPG joins Partnership on AI to bang the drum on brand safety and human creativity
EXCLUSIVE: Holding company said its priorities as part of the tech-heavy coalition are mitigating bias in AI while ensuring brands are protected as more aspects of content creation become automated.
Agency culture benefits when leaders sweat the small stuff
Seemingly minor actions, such as being courteous, can set the tone for an inclusive working environment, but sharing personal anecdotes may need more consideration
Empathy and culture: The keys to successful M&A
Spain-based LLYC has acquired U.S.-based BAM. This video, presented by Agency Futures, the consultancy that advised on and helped close the transaction, underscores the vital role that certain overlooked factors can play in all such unions.
3 lessons learned from 35 years at the same agency
Prioritize working for an organization that intentionally evolves without losing its identity.
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Ebiquity: expect more reviews and pitches in China in 2023
TOP OF THE CHARTS: Covid and related restrictions delayed many media account reviews in 2022, which is why the media consultancy expects a resurgence in 2023.
Solving agency challenges with an ERP system
With the ability to support reporting with data, APIs, and business intelligence tools, a great Enterprise Resource Planning solution can help agency teams work smarter, not harder.
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