Top 1000 Brands | Intelligence | Campaign Asia

Australia

View Australia's Top 100 brands for 2021, plus analysis of consumer and media trends in the market by Campaign staff and industry contributors.

Eating ice cream in an Airbnb: Australia's top 100 brands

Magnum, Airbnb and electronics giant Hitachi rocket up more than 100 places in our ranking of Australia's favourite brands, a list that branding experts say displays a mixture of innovation and dependability.

Australians swap travel for a trip to the supermarket

Campaign's exclusive ranking of Australia's top local brands shows consumer support has shifted to businesses which delivered on essential needs—from groceries to banking, internet connectivity to search. Google becomes only international brand in the top 10.

Australia Rankings

1

Samsung

Rank (2020): 1

2

Apple

Rank (2020): 2

3

Coles

Rank (2020): 4

4

LG

Rank (2020): 3

5

SONY

Rank (2020): 6

6

Google

Rank (2020): 5

7

Woolworths

Rank (2020): 7

8

Panasonic

Rank (2020): 10

9

UBER

Rank (2020): 11

10

Nike

Rank (2020): 9

11

VISA

Rank (2020): 12

12

MASTERCARD

Rank (2020): 15

13

Mccain

Rank (2020): Nil

14

UberEATS

Rank (2020): Nil

15

Colgate

Rank (2020): 14

16

Nestlé

Rank (2020): 8

17

Arnott's

Rank (2020): 13

18

Menulog

Rank (2020): Nil

19

CHANEL

Rank (2020): 18

20

Chemist Warehouse

Rank (2020): 27

21

Cadbury

Rank (2020): 20

22

Oral -B

Rank (2020): 33

23

Adidas

Rank (2020): 22

24

McDonald's

Rank (2020): 32

25

Philips

Rank (2020): 34

26

Pizza Hut

Rank (2020): 55

27

Microsoft

Rank (2020): 19

28

Kellogg's

Rank (2020): 39

29

Sony Play Station

Rank (2020): 40

30

Huggies

Rank (2020): 28

31

Facebook

Rank (2020): 29

32

Heinz

Rank (2020): 23

33

Canon

Rank (2020): 17

34

Shell

Rank (2020): 37

35

Caltex

Rank (2020): 48

36

PayPal

Rank (2020): 25

37

Australia post

Rank (2020): 51

38

Netflix

Rank (2020): 31

39

Amazon

Rank (2020): 36

40

Gucci

Rank (2020): 56

42

Facebook Messenger

Rank (2020): 57

43

QANTAS

Rank (2020): 38

44

Starbucks

Rank (2020): 30

45

Panadol

Rank (2020): 52

46

Priceline

Rank (2020): 63

47

Maggi

Rank (2020): 21

49

Zara

Rank (2020): 107

50

Calvin Klein

Rank (2020): 58

51

Fisher & Paykel

Rank (2020): 49

52

eBay

Rank (2020): 61

54

IKEA

Rank (2020): 41

55

L’Oréal

Rank (2020): 62

56

Toyota

Rank (2020): 99

57

Hewlett-Packard

Rank (2020): 54

58

Coca-Cola

Rank (2020): 16

59

Ralph Lauren

Rank (2020): 122

60

ANZ

Rank (2020): 65

61

Johnson&Johnson

Rank (2020): 43

63

Tiffany & Co.

Rank (2020): 60

64

Booking.com

Rank (2020): 84

65

Instagram

Rank (2020): 77

66

Bridgestone

Rank (2020): 74

67

Google Home

Rank (2020): 80

69

DHL

Rank (2020): 96

70

YouTube

Rank (2020): 92

71

Whatsapp

Rank (2020): 71

72

Samsonite

Rank (2020): 50

73

Dove

Rank (2020): 24

74

Heineken

Rank (2020): 75

75

Gloria Jean's Coffee

Rank (2020): 70

76

TOSHIBA

Rank (2020): 76

77

Airbnb

Rank (2020): 214

79

Mitsubishi Motors

Rank (2020): 100

81

DELL

Rank (2020): 140

82

Nescafe

Rank (2020): 59

83

Michael Hill

Rank (2020): 103

84

Christian Dior

Rank (2020): 123

85

Ingham

Rank (2020): Nil

86

Coffee Club

Rank (2020): 148

87

Australian Football League

Rank (2020): 94

88

Honda

Rank (2020): 93

89

FIFA World Cup

Rank (2020): 117

90

7-Eleven

Rank (2020): 174

91

Swisse

Rank (2020): 95

92

Budget

Rank (2020): 110

93

Fujitsu

Rank (2020): 81

94

Hitachi

Rank (2020): 200

95

Magnum

Rank (2020): 239

96

Xbox

Rank (2020): 89

97

DAIKIN

Rank (2020): 166

98

Blackmores

Rank (2020): 124

99

Vodafone

Rank (2020): 97

100

BMW

Rank (2020): 91

101

Yamaha

Rank (2020): 176

102

Asahi

Rank (2020): 289

103

Palmolive

Rank (2020): 68

105

Hugo Boss

Rank (2020): 125

106

Hilton [Obsolete]

Rank (2020): 141

107

Levi's

Rank (2020): 98

108

Louis Vuitton

Rank (2020): 106