cookies
Majority of advertisers set to invest in programmatic as cookie dies
Warc report sees higher programmatic spending, while 63% of advertisers are also now relying on second party data, according to IAB.
Google forms privacy-first partnership with IMDA and advances Privacy Sandbox APIs
With Google looking to deprecate third-party cookies for 1% of Chrome users in 2024, it is working with partners to help local businesses in Singapore. Google has also announced some progress for its Privacy Sandbox.
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Marketers are too complacent about the cookie apocalypse: What needs to happen now?
Much has been said, discussed and written about the internet’s ‘cookieless future’ and what marketers need to be prepared for. So, why are they still not prepared for a world without cookies, asks Quantcast's Rueben Vijaratnam.
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Consumers in APAC continue to be keen to share first-party data with brands
TOP OF THE CHARTS: Twilio research digs into consumers' mindsets around significant data privacy and digital marketing shifts, including the move away from cookies.
As cookies and IDs are phased out, advertising will be personified
Ogury's APAC MD explains why advertisers should use persona-based groups rather than personalised advertising in a cookieless future.
Brands that won’t adapt to cookie regulations are going to lag in two years: Merkle analytics chief
Shirli Zelcer, global head of analytics and tech tells Campaign India about Merkle's transition post-acquisition by Dentsu, the evolving role of AI, its usage and more.
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