gender
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Women's World Cup: seeing is not the same as believing
As experts in building brands, marketers need to play a role in getting people to believe in women's sport - not just watch it.
The Women’s World Cup: Will brands get equality in sport right?
Brand sponsors of women’s sports often sound patronizing, or worse, unwittingly reinforce harmful misconceptions.
Rediffusion announces all-women agency Ladyfinger in India
It will be helmed by former Wunderman Thompson creative director Tista Sen.
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Just 4.7% of adspend put behind ads with women in professional settings
New research covering 2022’s ads showed a decrease in depictions of professional women, a drop in adspend for ads featuring darker-skinned women compared to 2021, and the continued invisibility of women over 60.
#Unstereotype: Have influencers done a better job of eroding gender stereotypes than advertising?
Many female influencers encourage body positivity, encouraging followers to 'be themselves'. But has this meaningfully eroded harmful gender stereotypes? And is traditional advertising keeping pace?
Why FIFA's Women's World Cup ambassador is an own goal
Former FIFA council member and Australia international Moya Dodd calls the move 'tone deaf.'
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