Hong Kong's Top 100: Brands with deeper digital connection dominate
Marketing campaigns, customer experience, social-media marketing and digital evolution shaped branding in Hong Kong as the pandemic wore on over the last 12 months.
Hong Kong
View Hong Kong's Top 100 brands for 2021, plus analysis of consumer and media trends in the market by Campaign staff and industry contributors.
Rewarding loyalty helps brands make gains in Hong Kong's top local brands ranking
ASIA's TOP 1000 BRANDS: Rewards programmes and savvy online marketing allows brands to break new ground in an otherwise stable list of local brands in Hong Kong.
Hong Kong Rankings
1
Samsung
Rank (2020): 1
2
Panasonic
Rank (2020): 3
3
Apple
Rank (2020): 2
4
SONY
Rank (2020): 4
5
CHANEL
Rank (2020): 5
6
Hitachi
Rank (2020): 7
7
Philips
Rank (2020): 9
8
Rank (2020): 13
9
Johnson&Johnson
Rank (2020): 11
10
Nike
Rank (2020): 14
11
VISA
Rank (2020): 18
12
Starbucks
Rank (2020): 30
13
Nestlé
Rank (2020): 6
14
Meiji
Rank (2020): 10
15
HSBC
Rank (2020): 17
16
Panadol
Rank (2020): 23
17
IKEA
Rank (2020): 21
18
Canon
Rank (2020): 15
19
Nissin Foods Co. Ltd
Rank (2020): 19
20
Watsons
Rank (2020): 8
21
Manning's
Rank (2020): 53
22
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Microsoft
Rank (2020): 24
23
Adidas
Rank (2020): 22
24
EasyTaxi
Rank (2020): 32
25
LG
Rank (2020): 33
26
Kao
Rank (2020): 16
27
Deliveroo
Rank (2020): Nil
28
foodpanda
Rank (2020): Nil
29
Rank (2020): 38
30
Colgate
Rank (2020): 34
31
YouTube
Rank (2020): 35
32
Amazon
Rank (2020): 28
33
Cafe De Coral
Rank (2020): 42
34
McDonald's
Rank (2020): 43
35
Rank (2020): 25
36
Shiseido
Rank (2020): 20
37
Pizza Hut
Rank (2020): 29
38
YAHOO
Rank (2020): 54
39
7-Eleven
Rank (2020): 49
40
Cartier
Rank (2020): 66
41
Coca-Cola
Rank (2020): 12
42
Shell
Rank (2020): 79
43
MASTERCARD
Rank (2020): 44
44
Uniqlo
Rank (2020): 40
45
Caltex
Rank (2020): 41
46
Pocari Sweat
Rank (2020): 37
47
Park n shop
Rank (2020): 47
48
![Wellcome [Obsolete]](http://cdn.i.haymarketmedia.asia/?n=brand-portfolio%2fcontent%2f20121122064647_wellcome.jpg&h=100&w=70&q=100&v=2021.1.3+4106b566f7&c=0)
Wellcome [Obsolete]
Rank (2020): 58
49
Circle K
Rank (2020): 69
50
Campbell
Rank (2020): 27
51
Mitsubishi Motors
Rank (2020): 67
52
Samsonite
Rank (2020): 50
53
Del Monte
Rank (2020): 198
54
Pampers
Rank (2020): 65
55
DHL
Rank (2020): 52
56
Quaker
Rank (2020): 73
57
Pacific Coffee
Rank (2020): 56
58
Christian Dior
Rank (2020): 118
59
TOSHIBA
Rank (2020): 62
60
FedEx
Rank (2020): 48
61
Honda
Rank (2020): 87
62
Kellogg's
Rank (2020): 88
63
Sony Play Station
Rank (2020): 101
64
Taobao
Rank (2020): 68
65
Heinz
Rank (2020): 31
66
AEON Stores (HK) Ltd
Rank (2020): 55
67
Gucci
Rank (2020): 63
68
Expedia Group
Rank (2020): 61
69
Haagen-Dazs
Rank (2020): 46
70
Cathay Pacific Airways Ltd.
Rank (2020): 86
71
CP
Rank (2020): Nil
72
Rank (2020): 93
73
Oral -B
Rank (2020): 64
74
Avis
Rank (2020): 81
75
Michelin
Rank (2020): 85
76
Nintendo Switch
Rank (2020): 127
77
Netflix
Rank (2020): 116
78
Toyota
Rank (2020): 84
79
BMW
Rank (2020): 78
80
Huggies
Rank (2020): 83
81
Maxim's HK
Rank (2020): 92
82
Rank (2020): 39
83
Siemens
Rank (2020): 71
84
Zara
Rank (2020): 72
85
H&M
Rank (2020): 99
87
Lion
Rank (2020): 77
88
Lee Kum Kee
Rank (2020): 36
89
Calbee
Rank (2020): 82
90
Chow Tai Fook
Rank (2020): 107
91
SK-II
Rank (2020): 153
92
![Bank of China [Obsolete]](http://cdn.i.haymarketmedia.asia/?n=brand-portfolio%2fcontent%2fBank+of+China.png&h=100&w=70&q=100&v=2021.1.3+4106b566f7&c=0)
Bank of China [Obsolete]
Rank (2020): 135
94
Amoy
Rank (2020): 109
95
Kraft
Rank (2020): 26
96
FIFA World Cup
Rank (2020): 134
97
Louis Vuitton
Rank (2020): 70
98
Hennessy
Rank (2020): 148
99
AIA
Rank (2020): 104
100
Manulife
Rank (2020): 119
101
Mead Johnson
Rank (2020): 103
102
Armani
Rank (2020): 97
