View Japan's Top 100 brands for 2021, plus analysis of consumer and media trends in the market by Campaign staff and industry contributors.
‘Nesting consumption’ gives Japan’s legacy home electronics brands new life under Covid
Panasonic remains tops among Japan's top 100 brands, as Sony, Sharp and Hitachi all push higher alongside global online giants like Google, Amazon and Uber.
Japan sticks to its favourite local brands through the pandemic
JAPAN’S TOP LOCAL BRANDS: Toyota remains tops for the fourth straight year with no change whatsoever to the top five. But Rakuten, Mitsubishi and Nissan make big gains.