‘Nesting consumption’ gives Japan’s legacy home electronics brands new life under Covid
Panasonic remains tops among Japan's top 100 brands, as Sony, Sharp and Hitachi all push higher alongside global online giants like Google, Amazon and Uber.
Japan
View Japan's Top 100 brands for 2021, plus analysis of consumer and media trends in the market by Campaign staff and industry contributors.
Japan sticks to its favourite local brands through the pandemic
JAPAN’S TOP LOCAL BRANDS: Toyota remains tops for the fourth straight year with no change whatsoever to the top five. But Rakuten, Mitsubishi and Nissan make big gains.
Japan Rankings
1
Panasonic
Rank (2020): 1
2
SONY
Rank (2020): 4
3
Apple
Rank (2020): 2
4
SHARP
Rank (2020): 7
5
Meiji
Rank (2020): 3
6
Kao
Rank (2020): 8
7
Suntory
Rank (2020): 5
8
Hitachi
Rank (2020): 10
9
Rank (2020): 14
10
VISA
Rank (2020): 9
11
Nissin Foods Co. Ltd
Rank (2020): 12
12
CHANEL
Rank (2020): 13
13
Nike
Rank (2020): 15
14
Amazon
Rank (2020): 21
15
Rank (2020): 19
16
UBER
Rank (2020): 27
17
Morinaga
Rank (2020): 6
18
Canon
Rank (2020): 18
19
TOSHIBA
Rank (2020): 24
20
Johnson&Johnson
Rank (2020): 20
21
LINE
Rank (2020): 25
22
YAHOO
Rank (2020): 28
23
Asahi
Rank (2020): 31
24
Honda
Rank (2020): 35
25
Lotte
Rank (2020): 26
26
Demae-Can
Rank (2020): Nil
27
Shiseido
Rank (2020): 17
28
Starbucks
Rank (2020): 23
29
Otsuka Foods
Rank (2020): Nil
30
Kellogg's
Rank (2020): 36
31
Kuroneko Yamato
Rank (2020): 29
32
Nitori
Rank (2020): 44
33
ANA
Rank (2020): 41
34
Adidas
Rank (2020): 30
35
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Microsoft
Rank (2020): 11
36
McDonald's
Rank (2020): 47
37
Sony Play Station
Rank (2020): 59
38
7-Eleven
Rank (2020): 33
39
Line Taxi
Rank (2020): Nil
40
Japan Airlines (JAL)
Rank (2020): 57
41
Gucci
Rank (2020): 73
42
Toyota
Rank (2020): 42
43
Samsung
Rank (2020): 99
44
UberEATS
Rank (2020): Nil
45
Bridgestone
Rank (2020): 34
46
Lion
Rank (2020): 39
47
MUJI
Rank (2020): 48
48
Sapporo
Rank (2020): 86
49
Calbee
Rank (2020): 40
50
Nestlé
Rank (2020): 22
51
DAIKIN
Rank (2020): 66
52
YouTube
Rank (2020): 83
53
Nintendo Switch
Rank (2020): 128
54
Uniqlo
Rank (2020): 50
55
Idemitsu
Rank (2020): 95
56
Cartier
Rank (2020): 38
57
MASTERCARD
Rank (2020): 32
58
Mitsubishi Motors
Rank (2020): 96
59
Philips
Rank (2020): 108
60
Haagen-Dazs
Rank (2020): 52
61
IKEA
Rank (2020): 67
62
Rakuten travel
Rank (2020): 77
63
LG
Rank (2020): 219
64
Coca-Cola
Rank (2020): 16
65
NTT
Rank (2020): 51
66
Epson
Rank (2020): 60
67
Koikeya
Rank (2020): 68
68
Tiffany & Co.
Rank (2020): 79
69
Nippon Rentacar
Rank (2020): 82
70
Nippon Oil Corporation (NOC
Rank (2020): 54
71
Burberry
Rank (2020): 65
72
Jalan
Rank (2020): 94
73
Toyota Rentacar
Rank (2020): 75
74
Aohata
Rank (2020): 43
75
DHC
Rank (2020): 78
76
Sagawa
Rank (2020): 46
77
Animal Crossing
Rank (2020): Nil
78
Ajinomoto
Rank (2020): 227
79
Gusto
Rank (2020): 100
80
Lawson
Rank (2020): 93
81
Kirin
Rank (2020): 87
82
Sapporo Ichiban
Rank (2020): Nil
83
Nissay
Rank (2020): 111
84
Pampers
Rank (2020): 63
85
Maruha Nichiro
Rank (2020): Nil
86
Christian Dior
Rank (2020): 84
87
Glico
Rank (2020): 53
88
Yamaha
Rank (2020): 74
89
Nippon Professional Baseball
Rank (2020): 110
90
Saizeriya
Rank (2020): 88
91
Family Mart
Rank (2020): 85
92
Samsonite
Rank (2020): 91
93
Attack
Rank (2020): 102
94
Bvlgari
Rank (2020): 69
95
Pocari Sweat
Rank (2020): 37
96
Contac
Rank (2020): 153
97
AEON Stores (HK) Ltd
Rank (2020): 71
98
Ariel
Rank (2020): 103
99
Aquarius
Rank (2020): 55
100
Fujitsu
Rank (2020): 113
