kantar
Global marketers fall rapidly out of love with TV, according to Kantar study
Study quizzed 900 marketers from markets spanning the globe.
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HSBC tops Design Bridge and Partners x Kantar BrandZ list for Hong Kong
Beating out over 129 other brands to secure the crown, Campaign chats to HSBC's Brian Hui and Design Bridge and Partners' Hannah Duley on what it took to top their charts.
GLAAD and Kantar uncover “insufficient” LGBTQIA+ representation in ad industry
In their inaugural Advertising Visibility Index, the two partners find LGBTQIA+ representation in advertising to be alarmingly inadequate.
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Apple retains top glory; F&B is the most resilient: Kantar 2023 BrandZ Ranking
Apple is the most valuable global brand in the world; McDonald’s is the most valuable non-tech brand; whilst Coca-Cola recovers its top 10 global brand status after an eight-year hiatus.
What were the most creative and effective ads in 2022 in SEA?
TOP OF THE CHARTS: Several brands, such as Heineken, Nestlé, Lego, and others, have produced winning ads that feature distinct creative strategies, yet all demonstrate excellence in delivering effective campaigns.
Marketers lag behind in sustainability efforts, new WFA and Kantar report finds
While sustainability looms over most companies, a quick temperature check on the marketing landscape finds that organisations are not doing enough, even if there is meaningful progress.
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