Top 1000 Brands | Intelligence | Campaign Asia

Korea

View Korea's Top 100 brands for 2021, plus analysis of consumer and media trends in the market by Campaign staff and industry contributors.

Conscientious Korean consumers demand the full package

KOREA's TOP 100 BRANDS: In South Korea over the last 12 months, the brands that gained favour among consumers were those that met the moment in terms of convenience, safety and demonstrable responsibility.

In Korea, loyalty to local brands may not be automatic for the people

The powers that be still enjoy a position of strength bolstered by national pride, but young consumers appear more willing than previous generations to be swayed by foreign brands that deliver value—and values.

Korea Rankings

1

Samsung

Rank (2020): 1

2

LG

Rank (2020): 2

3

CHANEL

Rank (2020): 3

4

Apple

Rank (2020): 5

5

Nike

Rank (2020): 6

6

Lotte

Rank (2020): 4

7

CJ Cheil Jedang

Rank (2020): 26

8

Naver

Rank (2020): 12

9

Starbucks

Rank (2020): 7

10

Google

Rank (2020): 13

11

Gucci

Rank (2020): 9

12

Centrum

Rank (2020): 19

13

Kakao Taxi

Rank (2020): 20

14

SK Telecom

Rank (2020): 25

15

Baedal Minjok

Rank (2020): Nil

16

Nestlé

Rank (2020): 10

17

KakaoTalk

Rank (2020): 34

18

Kookmin Bank (KB)

Rank (2020): 17

19

Johnson&Johnson

Rank (2020): 11

20

Adidas

Rank (2020): 14

21

IKEA

Rank (2020): 37

22

Philips

Rank (2020): 15

23

Kellogg's

Rank (2020): 31

24

Orion

Rank (2020): 16

25

Canon

Rank (2020): 28

26

SONY

Rank (2020): 52

27

YouTube

Rank (2020): 40

28

UBER

Rank (2020): 27

29

Samsonite

Rank (2020): 48

30

GS 25

Rank (2020): 33

31

Korean Air

Rank (2020): 35

32

Nongshim

Rank (2020): 21

33

Harim

Rank (2020): Nil

34

Huggies

Rank (2020): 30

35

Persil

Rank (2020): 97

36

Microsoft

Rank (2020): 29

37

GS Caltex

Rank (2020): 41

39

Oral -B

Rank (2020): 36

40

Burberry

Rank (2020): 78

41

Outback

Rank (2020): 49

42

Shinhan bank

Rank (2020): 18

43

E Mart

Rank (2020): 42

44

Coca-Cola

Rank (2020): 8

46

SPAM

Rank (2020): 170

47

Post

Rank (2020): 59

48

Cartier

Rank (2020): 76

50

Samsung Pay

Rank (2020): 103

51

Asiana

Rank (2020): 43

52

Netflix

Rank (2020): 127

53

McDonald's

Rank (2020): 82

54

Hankook

Rank (2020): 64

55

Korea Express

Rank (2020): 60

56

VISA

Rank (2020): 45

57

Maeil

Rank (2020): 32

59

Instagram

Rank (2020): 80

61

Tiffany & Co.

Rank (2020): 104

62

Hotels.com

Rank (2020): 181

63

Haagen-Dazs

Rank (2020): 73

64

Baskin Robbins

Rank (2020): 55

65

Burger King

Rank (2020): 79

67

Hyundai

Rank (2020): 65

68

Facebook

Rank (2020): 62

71

Pocari Sweat

Rank (2020): 58

72

BMW

Rank (2020): 133

73

Kumho

Rank (2020): 92

75

EPL / English Premier League

Rank (2020): 98

76

Gatorade

Rank (2020): 88

77

LEGO

Rank (2020): 105

78

Ballantine's

Rank (2020): 86

79

Chupa Chup

Rank (2020): Nil

80

Zara

Rank (2020): 123

83

Louis Vuitton

Rank (2020): 90

86

Tefal

Rank (2020): 114

87

Pizza Hut

Rank (2020): 121

89

Calvin Klein

Rank (2020): 91

90

Ashley

Rank (2020): Nil

92

FIFA World Cup

Rank (2020): 125

93

Christian Dior

Rank (2020): 66

95

Sony Play Station

Rank (2020): 93

96

Armani

Rank (2020): 102

97

Lancome

Rank (2020): 118

98

Hilton [Obsolete]

Rank (2020): 154

99

Dove

Rank (2020): 53

100

Tommy Hilfiger

Rank (2020): 169

101

League of Legends

Rank (2020): Nil

103

Twitter

Rank (2020): 124

104

Nintendo Switch

Rank (2020): 234

105

Hershey

Rank (2020): 38

106

Watsons

Rank (2020): 120

107

MASTERCARD

Rank (2020): 131

108

Oreo

Rank (2020): 156

110

Pringles

Rank (2020): 113

112

Nescafe

Rank (2020): 150

115

Amazon

Rank (2020): 174

116

Amway

Rank (2020): 266

117

Pampers

Rank (2020): 134

118

MLB / Major League Baseball

Rank (2020): 141

119

Hyatt

Rank (2020): 148

120

Intel

Rank (2020): 168

121

Heineken

Rank (2020): 457