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Yannick Bolloré on AI, tech and creativity quests after a decade as Havas CEO
EXCLUSIVE: As generative AI's potential assumes extinction-level threats for industries, Bolloré chats with Campaign Asia-Pacific about 'doubling down on human creativity' and their Asia plans ahead of his tenth anniversary as leader.
Infillion purchases MediaMath following $22 million bid for bankrupt DSP
The adtech firm is set to become MediaMath’s new owner for a fraction of the $1 billion price tag once placed on the recently-bankrupt company.
Accenture acquires integrated PR firm Signal in Japan
Signal's roughly 100 employees will join Accenture Japan's marketing and operations team.
Bain to acquire APAC arm of venture-building studio Rainmaking
Due for completion by the end of this month, the acquisition will bolster Bain & Co.'s innovation and design unit, which already consists of the firm’s venture studio Next, launched in April 2022.
Havas acquires Pivotroots
The digital marketing agency will be integrated into Havas Media India
M&A Watch: Resilience, capability and growth are keywords in March
Activity picks up from quiet February, with 55 deals in marketing services.
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