performance marketing
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CJ taps Tyroo to offer APAC advertisers access to premium inventory
The partnership hopes to offer advertisers a number of insights including shopper event tracking, integrations with e-commerce platforms, program management tools, and data analytics.
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How Neil Patel's NP Digital uses SEO strategy to fuel its rapid APAC growth
One of the fastest-growing independent agencies according to Campaign AI, we take a deeper look at NP Digital, a performance marketing shop co-founded by Neil Patel and how the agency is growing its footprint in APAC.
Six things performance marketers need to know about Australia
Australia is now the world’s 12th largest economy with just 0.3% of the global population. But a thriving digital (and DOOH) economy is about to face a new set of stricter data privacy laws. Performance Marketing World created a bluffer’s guide to the market.
Asos: We focused too much on performance marketing with ‘insufficient’ brand spend
Ecommerce fashion retailer plans to spend more on "awareness" and "story-telling".
CirclesLife's marketing lead on building a sustainable first-party data strategy
The telco has moved past vanity metrics for its campaigns—such as clicks and viewable impressions—in favour of metrics that show a clear path to business outcomes, such as sales.
Tug appoints Karen Soo to lead new SEA business
Soo, who was formerly head of Reprise, will focus on financial services and tech businesses to drive growth in this region.
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