Top 1000 Brands | Intelligence | Campaign Asia

Philippines

View Philippines's Top 100 brands for 2021, plus analysis of consumer and media trends in the market by Campaign staff and industry contributors.

Convenience economy rises as Filipinos embed themselves at home

ASIA's TOP 1000 BRANDS: Led by packaged-goods brand CDO, a raft of brands that have eased the burden of successive lockdowns have prospered in this year’s listing of the Philippines' top 100 brands.

Mobile services brands benefit as Filipinos seek local comfort

While Jollibee continues to rule the roost as the strongest local brand in the Philippines, according to our exclusive survey, consumers are seeking comfort in familiar, homegrown brands in the second year of the pandemic.

Philippines Rankings

1

Samsung

Rank (2020): 1

2

Apple

Rank (2020): 3

3

LG

Rank (2020): 4

4

SONY

Rank (2020): 5

5

Panasonic

Rank (2020): 6

6

Nike

Rank (2020): 7

7

Nestlé

Rank (2020): 2

8

Google

Rank (2020): 8

9

Colgate

Rank (2020): 9

10

Starbucks

Rank (2020): 10

11

San Miguel

Rank (2020): 13

12

Banco de Oro Universal

Rank (2020): 23

13

Grab

Rank (2020): 16

14

CDO

Rank (2020): Nil

15

SHARP

Rank (2020): 24

16

Adidas

Rank (2020): 17

17

Mercury Drug

Rank (2020): 20

18

Facebook

Rank (2020): 19

19

Penshoppe

Rank (2020): 27

20

Shopee

Rank (2020): 31

21

Grab Food

Rank (2020): Nil

22

Facebook Messenger

Rank (2020): 25

23

Philips

Rank (2020): 63

24

Gcash

Rank (2020): 51

25

Canon

Rank (2020): 18

26

Petron

Rank (2020): 35

27

Lazada

Rank (2020): 34

28

Globe Telecom

Rank (2020): 28

29

foodpanda

Rank (2020): Nil

30

Nissin Foods Co. Ltd

Rank (2020): 29

31

Coca-Cola

Rank (2020): 11

32

Netflix

Rank (2020): 56

33

Shell

Rank (2020): 32

34

Smart Communications

Rank (2020): 42

35

Jollibee

Rank (2020): 53

36

Bank of the Philippine Islands (BPI)

Rank (2020): 38

37

McDonald's

Rank (2020): 47

38

SM Supermarket

Rank (2020): 43

39

Microsoft

Rank (2020): 21

40

Philippine Airlines

Rank (2020): 41

41

7-Eleven

Rank (2020): 49

42

Honda

Rank (2020): 48

43

Shakey's

Rank (2020): 54

44

Lucky Me

Rank (2020): 36

45

Pampers

Rank (2020): 50

46

LBC

Rank (2020): 40

47

Gucci

Rank (2020): 70

48

YouTube

Rank (2020): 39

49

Nescafe

Rank (2020): 59

50

Red Horse

Rank (2020): 55

51

Dove

Rank (2020): 14

52

Epson

Rank (2020): 73

53

Pedigree

Rank (2020): 46

54

EasyTaxi

Rank (2020): 86

55

Toyota

Rank (2020): 81

56

NBA

Rank (2020): 33

57

CHANEL

Rank (2020): 78

58

Louis Vuitton

Rank (2020): 75

59

Sony Play Station

Rank (2020): 62

60

Johnson&Johnson

Rank (2020): 60

61

Bench

Rank (2020): 44

62

H&M

Rank (2020): 58

63

PayPal

Rank (2020): 57

64

Watsons

Rank (2020): 68

65

Calvin Klein

Rank (2020): 66

66

Oral -B

Rank (2020): 69

67

Sun Life Financial

Rank (2020): 65

68

MASTERCARD

Rank (2020): 67

69

Ariel

Rank (2020): 64

70

Shangri-La

Rank (2020): 83

71

Levi's

Rank (2020): 108

72

Farmland

Rank (2020): Nil

73

Huggies

Rank (2020): 89

75

Centrum

Rank (2020): 102

77

Yamaha

Rank (2020): 82

79

Twitter

Rank (2020): 122

81

Pizza Hut

Rank (2020): 104

83

Instagram

Rank (2020): 97

84

Quaker

Rank (2020): 87

87

Tide

Rank (2020): 88

89

Cebu Pacific

Rank (2020): 98

91

L’Oréal

Rank (2020): 96

92

Max's

Rank (2020): 107

93

Guess

Rank (2020): 85

94

Hershey

Rank (2020): 141

95

Bear Brand

Rank (2020): 22

96

GOODYEAR

Rank (2020): 74

97

TOSHIBA

Rank (2020): 148

98

EQ

Rank (2020): 138

99

Del Monte

Rank (2020): 12

100

Metrobank

Rank (2020): 94

103

VISA

Rank (2020): 77

104

Uniqlo

Rank (2020): 116

105

YAHOO

Rank (2020): 79

106

Call of Duty

Rank (2020): Nil

107

Tiffany & Co.

Rank (2020): 132

108

Zara

Rank (2020): 129

109

Manulife

Rank (2020): 151

110

Jack'n Jill

Rank (2020): 131

113

Airbnb

Rank (2020): 105