Singapore’s top 100: Self-care movement converts to dollars for brands
The strong performance of homeware brands and healthful foods is indicating a move towards a more purposeful, Instagram-led lifestyle in Singapore.
Singapore
View Singapore's Top 100 brands for 2021, plus analysis of consumer and media trends in the market by Campaign staff and industry contributors.
Singapore’s strongest local brands: Flying colours for SIA despite travel bans
The airline proved that brand strength is not always directly to sales—relevance, community-building, empathy, and consistency are just as vital.
Singapore Rankings
1
Samsung
Rank (2020): 1
2
Apple
Rank (2020): 2
3
NTUC FairPrice
Rank (2020): 4
4
Panasonic
Rank (2020): 5
5
LG
Rank (2020): 3
6
Rank (2020): 7
7
Philips
Rank (2020): 14
8
VISA
Rank (2020): 12
9
SONY
Rank (2020): 8
10
Nike
Rank (2020): 9
11
Grab
Rank (2020): 20
12
MASTERCARD
Rank (2020): 10
13
Nestlé
Rank (2020): 6
14
Rank (2020): 19
15
Singapore Airlines
Rank (2020): 22
16
Singtel
Rank (2020): 25
17
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Microsoft
Rank (2020): 23
18
Adidas
Rank (2020): 16
19
Shell
Rank (2020): 30
20
CHANEL
Rank (2020): 28
21
McDonald's
Rank (2020): 21
22
Starbucks
Rank (2020): 13
23
Colgate
Rank (2020): 34
24
Farmland
Rank (2020): Nil
25
Uniqlo
Rank (2020): 43
26
IKEA
Rank (2020): 40
27
Canon
Rank (2020): 18
28
Rank (2020): 32
29
Guardian
Rank (2020): 35
30
Sheng Siong
Rank (2020): Nil
31
Mitsubishi Motors
Rank (2020): 31
32
Meiji
Rank (2020): 15
34
Oral -B
Rank (2020): 33
35
Development Bank of Singapore (DBS)
Rank (2020): 38
36
Cold Storage
Rank (2020): 39
37
Grab Food
Rank (2020): Nil
38
DHL
Rank (2020): 36
39
Watsons
Rank (2020): 24
40
Netflix
Rank (2020): 63
41
SHARP
Rank (2020): 69
42
Samsonite
Rank (2020): 74
43
DAIKIN
Rank (2020): 59
44
FedEx
Rank (2020): 37
45
POSB
Rank (2020): 57
46
YouTube
Rank (2020): 42
47
foodpanda
Rank (2020): Nil
48
Shopee
Rank (2020): 212
49
BMW
Rank (2020): 47
50
100 Plus
Rank (2020): 11
52
Esso
Rank (2020): 49
54
Toyota
Rank (2020): 117
55
Sony Play Station
Rank (2020): 58
56
CP
Rank (2020): Nil
57
Gucci
Rank (2020): 27
58
Rank (2020): 68
59
Huggies
Rank (2020): 86
60
FIFA World Cup
Rank (2020): 50
61
Hewlett-Packard
Rank (2020): 48
62
Maggi
Rank (2020): 29
63
Zara
Rank (2020): 70
64
Overseas China Banking Corporation (OCBC)
Rank (2020): 66
65
Shangri-La
Rank (2020): 88
66
Kellogg's
Rank (2020): 56
67
Ayam brand
Rank (2020): 78
68
Dynamo
Rank (2020): 109
69
Hitachi
Rank (2020): 106
70
Hertz
Rank (2020): 118
72
Coca-Cola
Rank (2020): 17
73
TOSHIBA
Rank (2020): 41
74
Honda
Rank (2020): 61
75
Lazada
Rank (2020): 95
76
Heineken
Rank (2020): 71
77
Panadol
Rank (2020): 67
78
YAHOO
Rank (2020): 54
79
Johnson&Johnson
Rank (2020): 46
80
Heinz
Rank (2020): 81
81
MILO
Rank (2020): 102
82
H&M
Rank (2020): 90
83
Haagen-Dazs
Rank (2020): 55
84
Great Eastern
Rank (2020): 83
85
Pampers
Rank (2020): 85
86
Quaker
Rank (2020): 134
87
SK-II
Rank (2020): 91
88
Old Town White Coffee
Rank (2020): 143
89
Louis Vuitton
Rank (2020): 60
90
EPL / English Premier League
Rank (2020): 79
92
Coffee Bean and Tea Leaf
Rank (2020): 121
93
Amazon
Rank (2020): 64
95
Giant
Rank (2020): 80
96
Mercedes-Benz
Rank (2020): 120
97
Calvin Klein
Rank (2020): 103
98
L’Oréal
Rank (2020): 62
99
Agoda
Rank (2020): 101
100
Telegram
Rank (2020): 209
101
F1 / Formula One
Rank (2020): 147
103
Avis
Rank (2020): 137
104
Christian Dior
Rank (2020): 149
106
PayPal
Rank (2020): 72
107
Carlsberg
Rank (2020): 94
108
Expedia Group
Rank (2020): 131
