Taiwan's Top 100: Digital and local brands shake up the list
ASIA's TOP 1000 BRANDS: No less than 23 new brands entered the Taiwan market's Top 100 list this year.
Taiwan
View Taiwan's Top 100 brands for 2021, plus analysis of consumer and media trends in the market by Campaign staff and industry contributors.
Taiwan's strongest local brands: TSMC and PX Mart continue their rise
ASIA's TOP 1000 BRANDS: The global computer chip maker rises to top spot for local recognition amid a chip supply squeeze, while grocery chain PX Mart takes advantage of adding convenience through online services.
Taiwan Rankings
1
Apple
Rank (2020): 1
2
Panasonic
Rank (2020): 6
3
CHANEL
Rank (2020): 2
4
SONY
Rank (2020): 3
5
Samsung
Rank (2020): 4
6
Hitachi
Rank (2020): 5
7
Nike
Rank (2020): 8
8
Philips
Rank (2020): 11
9
LINE
Rank (2020): 12
10
Rank (2020): 13
11
Meiji
Rank (2020): 7
12
Starbucks
Rank (2020): 9
13
Adidas
Rank (2020): 16
14
VISA
Rank (2020): 15
15
55688 Taiwan Taxi
Rank (2020): 20
16
foodpanda
Rank (2020): Nil
17
CP
Rank (2020): Nil
18
UberEATS
Rank (2020): Nil
19
Carrefour
Rank (2020): 33
20
IKEA
Rank (2020): 34
21
Panadol
Rank (2020): 25
22
I mei
Rank (2020): 55
23
McDonald's
Rank (2020): 32
24
Quaker
Rank (2020): 29
25
LG
Rank (2020): 17
26
Uni-President
Rank (2020): 10
27
CPC (Taiwan)
Rank (2020): 36
28
Johnson&Johnson
Rank (2020): 19
29
7-Eleven
Rank (2020): 338
30
Watsons
Rank (2020): 22
31
Cosmed
Rank (2020): 38
32
Carplus
Rank (2020): 39
33
Chunghwa Telecom (CHT)
Rank (2020): 30
34
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Microsoft
Rank (2020): 21
35
YouTube
Rank (2020): 37
36
Nestlé
Rank (2020): 14
37
Colgate
Rank (2020): 24
38
Wangsteak
Rank (2020): 77
39
Family Mart
Rank (2020): 26
40
Pxmart
Rank (2020): 48
41
Gucci
Rank (2020): 28
42
Pampers
Rank (2020): 40
43
EVA Air
Rank (2020): 47
44
Formosa Petrochemical
Rank (2020): 65
46
ASUS
Rank (2020): 160
47
Amazon
Rank (2020): 59
48
T-cat
Rank (2020): 31
49
Taiwan Beer
Rank (2020): 61
50
Armani
Rank (2020): 46
51
Cathay Life
Rank (2020): 64
52
Taiwan Mobile
Rank (2020): 60
53
Michelin
Rank (2020): 45
54
Shiseido
Rank (2020): 27
56
Kao
Rank (2020): 23
57
Tiffany & Co.
Rank (2020): 114
58
EasyTaxi
Rank (2020): 73
59
SHARP
Rank (2020): 69
60
Pocari Sweat
Rank (2020): 41
61
Yamaha
Rank (2020): 224
62
Nintendo Switch
Rank (2020): 162
63
Wei Chuan
Rank (2020): 42
64
American Tourister
Rank (2020): 51
65
Canon
Rank (2020): 54
66
Attack
Rank (2020): 646
67
YAHOO
Rank (2020): 75
68
Haagen-Dazs
Rank (2020): 35
70
Pizza Hut
Rank (2020): 52
71
MASTERCARD
Rank (2020): 43
72
Heineken
Rank (2020): 72
73
Rank (2020): 76
74
Centrum
Rank (2020): 129
75
Cesar
Rank (2020): 95
76
Darlie
Rank (2020): 85
77
LEGO
Rank (2020): 134
78
Coca-Cola
Rank (2020): 18
80
Mamy Poko
Rank (2020): 124
81
FedEx
Rank (2020): 68
82
Hewlett-Packard
Rank (2020): 66
84
League of Legends
Rank (2020): Nil
85
Lancome
Rank (2020): 182
86
DHL
Rank (2020): 666
87
Johnnie Walker
Rank (2020): 79
88
Cartier
Rank (2020): 49
89
DAIKIN
Rank (2020): 71
91
MLB / Major League Baseball
Rank (2020): 88
92
Facebook Messenger
Rank (2020): 120
93
NBA
Rank (2020): 89
95
Christian Dior
Rank (2020): 172
96
KFC
Rank (2020): 111
98
Pedigree
Rank (2020): 94
99
Hermes
Rank (2020): 117
101
SK-II
Rank (2020): 132
102
Animal Crossing
Rank (2020): Nil
103
Rank (2020): 123
104
Suntory
Rank (2020): 103
106
Estee Lauder
Rank (2020): 98
107
Uniqlo
Rank (2020): 57
108
SYM
Rank (2020): 101
109
Citibank
Rank (2020): 74
110
H&M
Rank (2020): 90
