Thai consumers upend brand choices as they seek comfort in year two of Covid
Despite a stable top three, consumers in this southeast Asian market disrupted their brand preferences in the past year.
Thailand
View Thailand's Top 100 brands for 2021, plus analysis of consumer and media trends in the market by Campaign staff and industry contributors.
Can Grab, Singha's rise inspire more local Thai labels to break out in brand-conscious Thailand?
The omnipresent agriculture-to-telecom CP remains atop the local brand ranking in Thailand once again, but can more homegrown emerge from the shadow of MNC rivals to shine?
Thailand Rankings
1
Samsung
Rank (2020): 1
2
Apple
Rank (2020): 2
3
Panasonic
Rank (2020): 3
4
LG
Rank (2020): 11
5
CHANEL
Rank (2020): 4
6
Nike
Rank (2020): 5
7
LINE
Rank (2020): 8
8
SONY
Rank (2020): 7
9
Nestlé
Rank (2020): 6
10
Rank (2020): 10
11
Tesco
Rank (2020): 16
12
VISA
Rank (2020): 17
13
Adidas
Rank (2020): 9
14
Honda
Rank (2020): 15
15
Canon
Rank (2020): 14
16
Grab
Rank (2020): 18
17
Gucci
Rank (2020): 12
18
Starbucks
Rank (2020): 13
19
IKEA
Rank (2020): 23
20
Philips
Rank (2020): 41
21
CP
Rank (2020): Nil
22
7-Eleven
Rank (2020): 35
23
Rank (2020): 28
24
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Microsoft
Rank (2020): 27
25
Lazada
Rank (2020): 22
26
Grab Food
Rank (2020): Nil
27
Watsons
Rank (2020): 20
28
YouTube
Rank (2020): 36
29
PTT
Rank (2020): 34
30
foodpanda
Rank (2020): Nil
31
Facebook Messenger
Rank (2020): 53
32
MASTERCARD
Rank (2020): 26
33
Pizza Hut
Rank (2020): 76
34
Mama
Rank (2020): 39
35
Levi's
Rank (2020): 51
36
Big C
Rank (2020): 48
37
Colgate
Rank (2020): 37
38
Boots
Rank (2020): 45
39
Kerry Logistics
Rank (2020): 72
40
Sony Play Station
Rank (2020): 73
41
Agoda
Rank (2020): 54
43
Mamy Poko
Rank (2020): 63
44
Johnnie Walker
Rank (2020): 105
45
Johnson&Johnson
Rank (2020): 70
47
PayPal
Rank (2020): 40
48
Mitsubishi Motors
Rank (2020): 49
49
Hitachi
Rank (2020): 29
50
Heineken
Rank (2020): 60
52
Breeze
Rank (2020): 43
53
FIFA World Cup
Rank (2020): 99
54
H&M
Rank (2020): 150
55
Yamaha
Rank (2020): 71
56
Michelin
Rank (2020): 55
57
Toyota
Rank (2020): 82
58
Electrolux
Rank (2020): 209
59
Coca-Cola
Rank (2020): 24
61
Glico
Rank (2020): 77
62
Cafe Amazon
Rank (2020): 85
63
Dumex
Rank (2020): 87
64
Netflix
Rank (2020): 110
66
McDonald's
Rank (2020): 80
67
Air Asia
Rank (2020): 19
68
Nescafe
Rank (2020): 59
71
SHARP
Rank (2020): 67
72
Tylenol
Rank (2020): 38
73
Paramax
Rank (2020): 141
74
SK-II
Rank (2020): 237
75
Oreo
Rank (2020): 131
76
Bridgestone
Rank (2020): 92
77
UFC
Rank (2020): 117
78
Shell
Rank (2020): 102
79
Uniqlo
Rank (2020): 78
80
SIzzler
Rank (2020): 166
83
Pepsi
Rank (2020): 50
84
Amazon
Rank (2020): 104
85
Intel
Rank (2020): 288
86
Epson
Rank (2020): 115
87
TOSHIBA
Rank (2020): 33
89
BMW
Rank (2020): 122
90
Lay's
Rank (2020): 88
91
Louis Vuitton
Rank (2020): 52
92
KFC
Rank (2020): 46
93
DHL
Rank (2020): 145
94
Traveloka
Rank (2020): 111
95
Thai Airways
Rank (2020): 21
96
Meiji
Rank (2020): 30
98
Nissin Foods Co. Ltd
Rank (2020): 128
99
Reebok
Rank (2020): 132
100
AIA
Rank (2020): 58
101
Zara
Rank (2020): 112
102
EPL / English Premier League
Rank (2020): 119
103
Guess
Rank (2020): 246
104
LEGO
Rank (2020): 120
105
Nikon
Rank (2020): 149
106
MK suki
Rank (2020): 56
108
Maggi
Rank (2020): 31
109
Attack
Rank (2020): 98
110
L’Oréal
Rank (2020): 103
111
Oral -B
Rank (2020): 178
112
Pedigree
Rank (2020): 65
