wavemaker
Sep 25, 2023
Report: Gen X is largely ignored by brands despite being the most loyal consumer group
TOP OF THE CHARTS: A new report by Wavemaker finds that by overlooking Gen X (people aged 45-60) brands are missing out on a multi-trillion-dollar market.
Sep 13, 2023
We are not competing with creative agencies: Ajay Gupte, Wavemaker
The South Asia chief executive officer of Wavemaker has a freewheeling chat with Campaign India about the operations in India, the role of AI, doubts about it being a media specialist agency and more...
The Knowledge
Sep 12, 2023
Global new-biz round-up: Pfizer picks Interpublic and Publicis for global account
US allocated lion’s share of business.
The Knowledge
Aug 31, 2023
Asia-Pacific new-biz spotlight: Media activity plunges in May-June
Fewer than 40 media accounts changed hands, although there were some major reviews.
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Aug 2, 2023
Buzz around the IPL 2023 grew by 44%: Wavemaker report
Tata leads the 'buzziest brands' ranking, while JioCinema's film tops 'most viral ad' during the tournament
Jul 28, 2023
Wavemaker appoints trio of client presidents to lead global practices
Practices span fast-growth clients, consultancy and B2B.
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