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Twitter / X paywall? No one will pay for a town square without value
Amidst a flurry of changes, dropping ad revenues and now, possible subscription models, Clarity's Rachael Berkey gets real about why she won't be paying for 'Elon Musk’s shell of a global town square'.
Elon Musk may be toxic, but he might not be crazy
After more than ten years of trying to be a successful ad-supported business, perhaps taking a different path is the right thing to do.
X, formerly known as Twitter, resumes hiring for brand partnership roles
The roles will fill spots on the X Next and X Next Lab teams, which produce creative for advertisers.
Elon Musk reveals X users will no longer be able to block unwanted followers
In the latest round of ongoing announcements, Musk says the block feature will be deleted and only made available for direct messages.
The honeymoon phase is over for Threads — here are the features that could bring brands back
As user count has declined, so has brand interest.
Elon’s ‘X’ introduces new sensitivity controls in a bid to win back jilted advertisers
The social media platform is doing everything it can to lure back flailing ad revenue, as Musk recently revealed a 50% drop in numbers following concerns from buyers regarding safety, content and much more.
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