The Knowledge

Sep 20, 2023

U.S. politicians projected to spend US$12 billion in ads for 2024 election cycle

EXCLUSIVE: Assembly’s 2024 Election Outlook report shows expensive congressional and presidential races will impact commercial advertisers in battleground states.

Sep 6, 2023

2023 APAC agency rankings: Pfizer looms large, but Wavemaker and Saatchi & Saatchi lead the pack

Publicis Collective and IPG Health both enter the rankings for the first time in 2023 while BBDO and Spark Foundry also make gains.

Aug 31, 2023

Asia-Pacific new-biz spotlight: Media activity plunges in May-June

Fewer than 40 media accounts changed hands, although there were some major reviews.

Aug 30, 2023

Global indie agency rankings: Horizon Media takes top spot

Agency won Sam’s Club, among other accounts.

Aug 23, 2023

Global agency rankings: Two new entries following Pfizer result

Publicis Collective and IPG Health both entered rankings for first time in 2023.

Aug 15, 2023

Putting the normal in hormonal: Adland implements more period policies

A rising number of period policies have been launched across the advertising industry within the past year, part of a push for more workplace equity and awareness about menstruation symptoms.

Aug 10, 2023

Chris Kay launches coaching collective AndOpen

AndOpen pairs leaders with coaches to help “supercharge” their performance.

Aug 8, 2023

TikTok’s head of global brand and creative departs

Katie Riccio Puris has overseen TikTok’s consumer brand for the past two years.

Aug 6, 2023

WPP’s Mark Read on tech slowdown: ‘They're trying to get their margins back’

The holding company lowered its growth forecast as a pull back in tech company spending ate into its US and global growth.

Jul 13, 2023

Campaign global forecast Q3 2023: Creative pitch marketplace across sectors

Despite factors such as a challenging economic outlook, advertising new business is expected to be buoyant in Q3, with retail, media and travel just some sectors predicted to witness plenty of pitches. Campaign looks at what drives activity in these areas in the UK, US and Asia-Pacific.

Jul 7, 2023

2023 APAC agency rankings: Publicis Groupe, GroupM bolster creative and media leads

OMG agencies climb up the media rungs, while Ogilvy and Dentsu Creative narrow the gap in creative rankings.

Jul 7, 2023

Churn concern: Agencies on staff exits, junior-level exodus and slower hiring

Agencies continued to see a high turnover of staff in 2022, but as client and economic pressures have shifted, so too has the approach to hiring new recruits.

Jul 4, 2023

M&A Watch: Private equity steps up in May

Global activity is in line with the previous two months.

Jul 4, 2023

Asia-Pacific new-biz spotlight: WPP scoops six top 10 pitches

China is most active market, representing 59% of region’s billings in March-April.

Jun 28, 2023

Global indie agency rankings: Wpromote enters media list at number one

US shop is also first media indie to exceed $100m in billings.

Jun 20, 2023

Global agency rankings: iProspect, Mediahub and Dentsu Creative among new entries

Top spots in media and creative remain unchanged in March-April.

May 31, 2023

Cannes Lions: Which are the big winners since 2018?

As the 2023 Cannes Lions International Festival of Creativity approaches, Campaign looks at which agencies have performed strongly in the past five years.