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Influencer marketing dominating B2B, Ogilvy report ...
Three-quarters of B2B marketing chiefs are investing in influencer marketing as a comms tool, according to a new report from Ogilvy.
Most UK comms clients not walking the walk on ...
Two-thirds of clients are jumping on the bandwagon of talking about climate change without doing anything about it, says a report by the UK's PRCA’s Climate Communication Group.
TikTok on the rise as a news source, as Facebook wanes
TikTok is gaining ground with younger audiences while Facebook is becoming less important for news, according to the 2023 Digital News Report released by the Reuters Institute for the Study of Journalism.
Rishi Sunak: Comms contenders for new Downing ...
Today Rishi Sunak will be appointed the UK’s third prime minister in the space of seven weeks. He will make history by becoming the country’s first Hindu PM.
Are celebrity influencers losing their touch?
More than half (56%) of consumers would rather follow normal people on social media than celebrities, as they find the content they post more authentic, according to new research.
Red Havas announces major restructure
Red Havas has merged its health agencies in Europe and the US with individual health comms professionals across the Asia Pacific region to create the single unified brand Red Havas Health, it announced today.
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