Zhuoxuan Peng
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Nov 13, 2019
Why brands should think differently on Singles’ Day
Live-streaming provides a new channel for brands to present themselves and sell products, especially to Chinese lower-tier city consumers.
Oct 28, 2019
Will Chinese consumers forgive Dior?
Perhaps the most important aspect of Dior’s bounce back strategy, was a component that was not specific to the crisis alone, but dependent on the brand’s long term commitment to the Chinese market.
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