Ian Whittaker
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Adland can no longer rely on ‘tech factor’ to boost ...
Our Investor View columnist warns the slowdown in spend by tech clients is unlikely to bounce back in full.
The growing chasm: What is causing the widening gap ...
While it's easy to characterise the main agency holding groups as the same, this year's variance in their individual performance results points to factors that go well beyond the cyclical norm, unpacks Ian Whittaker.
A return to normal or the new normal: Where now for ...
Even with a cautiously optimistic growth picture driven by hopeful fund managers and analysts, tech giants in China are still working to establish a new market status quo, opines Ian Whittaker.
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The question for Dentsu—to keep or to divest its ...
Amid Dentsu's structural changes, management churn and dwindling business performance, analyst Ian Whittaker ponders if it's reasonable, even logical, for the advertising behemoth to consolidate or exit its international operations.
Inflation vs. advertising: The battle for companies'...
Rising prices threaten profitability, but in lean times, you wouldn't pause building a factory; why is brand-spend any different? Ian Whittaker reminds advertisers looking for long-term gains to not give in to the ‘penny wise, pound foolish’ savings siren.
When it comes to AI it's best to keep your head, ...
The best thing to do for now is to ignore the market reactions and take on board Napoleon’s comment: 'Take time to deliberate, but when the time for action comes, stop thinking and go in.'
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