Jessica Heygate
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Netflix ad chief Jeremi Gorman to exit, replaced by ...
Gorman set to depart around one year after she joined the streaming service to establish its first advertising product.
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Ad industry ‘bullish’ on Meta following AI, mixed ...
Meta Connect agency attendees welcome the company’s gaming integrations and more open, responsible approach to AI development — though they remain cautious about brand safety amid AI training and disclosure debates.
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IPG Mediabrands merges Kinesso, Reprise and Matterkind
Merger forms part of network’s transition to a simplified model under one P&L as clients demand greater speed and flexibility.
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Wunderman Thompson develops tech to analyse ...
Creative testing solution studies micro expressions to determine which elements of a video ad users pay the most attention to.
YouTube to auto-detect if ads meet its best ...
Creative guidance tool will also surface AI-powered tools that automatically edit advertisers’ video campaigns in line with YouTube’s guidance.
Why oil and gas companies are tapping influencers ...
Fossil fuel giants like Shell and BP are leaning on influencers to promote their green initiatives and rewards programs as ad giants address their role in the climate crisis.
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