Shawn Lim
Send feedback to Shawn Lim..jpg&h=268&w=401&q=100&v=20170226&c=1)
How The Wall Street Journal is leveraging first-part...
In an exclusive chat with Campaign, The Wall Street Journal's chief revenue officer Josh Stinchcomb unveils how the Journal is navigating through softening advertising markets, leveraging first-party data, and addressing growing concerns around the need for brand safety.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Generative AI's hidden carbon cost: What marketers ...
The environmental impact of GPT-3 is comparable to 123 gasoline-powered cars driven for a year. As marketers increasingly turn to these tools, what should they do to reduce their carbon footprint?
PubMatic's Activate rolls out in APAC, adtech ...
PubMatic’s new tool, Activate, allows agencies to go directly to the SSP, bypassing DSPs. How will this change the ad tech landscape in APAC?
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Ogilvy and Leo Burnett stand out at APAC Effies 2023
The APAC advertising industry toasted to the agencies and brands responsible for the year's remarkable campaigns at the 2023 APAC Effie Awards Gala.
WFA census shows Japan faces the highest inclusivity...
Japan trails far behind in terms of how companies deal with discrimination, negative behaviours, mental health, and diversity and inclusion perceptions, according to WFA's second WFA global census.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Indonesia to regulate social commerce: What should ...
An impending law is being introduced in Indonesia, allowing the government to determine how e-commerce vendors sell their products on social media. Campaign explores.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
