Siobhan Holt
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Agencies unite to take action on climate
Several comms and creative agencies are joining forces in an Ethical Agency Alliance established by the nonprofit global network Creatives for Climate.
‘It’s moving from storytelling to story-showing’ – ...
Jonathan Adashek, chief communications officer and SVP, marketing and communications, at IBM, says the corporation can’t be ‘all talk’ when it comes to the latest AI technology.
Red Havas launches influencer marketing division
Red Havas Group has announced the global launch of Sway, an influencer marketing service.
'We are asking for policy change': Ogilvy launches ...
Ogilvy is calling for policy change and disclosure of all AI-generated influencer campaigns across the PR and comms industry.
Ageism almost as common as gender discrimination ...
More than one in two female PR professionals (53%) claim to have faced discrimination in the workplace, which includes prejudice based on age and gender, a new global survey shows.
Lessons from Adidas: How to respond to fake press ...
Following the recent hoax against sportswear brand Adidas, communication experts explain how to avoid being hit by a similar fake press release campaign.
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