Joseph Arthur

Industry reacts to Google’s rumoured search partnership with TikTok
Sep 27, 2023
Joseph Arthur

Industry reacts to Google’s rumoured search ...

Is 'GoogleTok' an opportunity for brands to access better customer insights or a data privacy breach waiting to happen? How should brands respond if it goes ahead?

Infillion purchases MediaMath following $22 million bid for bankrupt DSP
Aug 24, 2023
Joseph Arthur

Infillion purchases MediaMath following $22 million ...

The adtech firm is set to become MediaMath’s new owner for a fraction of the $1 billion price tag once placed on the recently-bankrupt company.

TikTok offers brands performance marketing tips in new advertiser hub
May 10, 2023
Joseph Arthur

TikTok offers brands performance marketing tips in ...

TikTok World Hub aims to help brands optimise advertising through creative, commerce, performance and branding.

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