Gender Equality
WFA census shows Japan faces the highest inclusivity challenges
Japan trails far behind in terms of how companies deal with discrimination, negative behaviours, mental health, and diversity and inclusion perceptions, according to WFA's second WFA global census.
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DoubleVerify’s global CCO: “If you run your business by looking at the stock price, you’re going to make some not very good decisions.”
DoubleVerify has been verifying data for hundreds of leading global brands for well over a decade. As an era of misinformation further beckons, their global CCO speaks exclusively to Campaign on what they're doing to overcome critical challenges.
Women must have a seat at the table in Japan
The gender gap of all sorts in Japan continues to be disappointing, opines Kyoko Matsushita, CEO of WPP in Japan—saying action is needed and it's needed now.
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Nike shines a light on Filipino basketball culture with 'The Courtyard'
Nike's latest initiative is a nod to the growing passion for the game in the region, as three Asian countries play host to this year's FIBA Basketball World Cup 2023.
Inside Dove’s armpit-heavy New York City campaign
The brand’s “free the pit” messaging is a response to the widespread lack of “armpit confidence” amongst women and girls.
Like kicking a square ball: Allianz highlights the challenges facing female athletes
That symbolism was the key to Allianz’s World Cup-tied campaign.
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Is radical honesty better in the era of AI?
SOUNDING BOARD: WPP's CEO Mark Read recently admitted the company is using AI to cut costs. As investment in the space ramps up, is it better for industry leaders to be upfront about the impact it will have, be it good or bad?
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Women's World Cup: seeing is not the same as believing
As experts in building brands, marketers need to play a role in getting people to believe in women's sport - not just watch it.
Comscore and SeeHer expand gender equality measurement to digital platforms
The audience measurement company partnered with SeeHer in the US to extend the scoring system to digital advertising.
'Not just about slapping logos onto jerseys anymore' - Unilever on FIFA Women's World Cup strategy
Samir Singh, global chief marketing officer at Unilever Personal Care, tells PRWeek how he expects the FMCG company’s sponsorship work in the sphere of women’s football to evolve.
Women to Watch 2023: Deadline extended to Aug 25
Due to an influx of requests, we have extended the entry deadline to the end of this week to allow nominees more time for submissions.
Cadbury Celebrations encourages men to extend affection to their sisters
Watch the films conceptualised by Ogilvy here.
How and when brands should respond when misinformation goes viral
In recent months, many brand controversies have been rooted in misinformation and false allegations. But experts say it’s not always imperative to right those wrongs.
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Meet the jury for Women to Watch Asia Pacific 2023
Leaders across Taiwan, Singapore and Indonesia will come together to judge this year's entries, as well as select members of Campaign Asia-Pacific's editorial team.
Dear comms industry, the glass ceiling is showing—and it's time to crack it
Rife with female footprints but built on the illusion of female dominance? About time the industry talks about gender equality and not just PR, says Vero Philippines' operations director.
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Gender fluid brand Finix wants people to express their freedom in new campaign
The new wave of young adults across Gen Z and millennials are confidently owning their identities, and unafraid to celebrate their individuality.
Less than quarter of agencies think they are ‘really good at DEI’
A fifth believe they are doing badly, according to research across the UK and US.
Hyundai taps history to celebrate women's football during World Cup
The campaign by Jung von Matt Sports looks at the roots of organised women's football and is backed by World Cup on-site activations.
FIFA 2023: How brands in the US are kicking off the Women’s World Cup
From FanDuel to Budweiser, brands are drumming up excitement as the Women’s World Cup draws record ad sales in the US.
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