The incumbent, Interpublic’s Initiative, won the business in 2013 and defended it successfully in 2017.
This is the inaugural work by Lucky Generals following the agency's appointment in 2022.
TwentyFirstCenturyBrand's Jonathan Mildenhall and Neil Barrie spoke to Campaign about selling their business to new 'collective' Common Interest.
Results also reveal around 500 job cuts.
Launched by Anthony Freedman, a former Havas regional chair, Common Interest is targeting up to 10 acquisitions in next two years.
Survey was conducted among 1,200 advertisers and agencies.
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