southeast asia
How brands can tap into the power of video on Twitter
With Twitter users watching more and more videos — and Southeast Asian markets leading the way with some of the highest global consumption rates — we take a look at some of the ways that marketers can use video to their advantage on Twitter.
The ad equity advantage — where to advertise in Southeast Asia in 2023
Understanding ad equity nuances across Southeast Asia is key to connecting with consumers.
Nano KOLs drive increased investment in SE Asia's influencer marketing market
On-demand capability is driving more brands in the region to invest at least 30% of their marketing budgets into influencer marketing, reveals a new report by Partipost.
Hakuhodo ties up with GrabAds
This deal enables Hakuhodo's clients to use GrabAds' first-party data to better understand changing consumer tastes in the region and develop online-to-offline campaigns.
Publicis Groupe appoints Ajay Thrivikraman as chief creative officer, Southeast Asia
Thrivikraman was previously chief creative officer for global clients, leading creative work for Publicis Groupe’s dedicated units across P&G and Tiger Beer.
Amit Misra named Southeast Asia CEO for MSL
Misra will lead a 100-person team in SEA in addition to his current responsibilities as South Asia CEO.
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