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Turning clicks to cash: Red's monetisation is ...
BRAND HEALTH CHECK: Born as a UGC platform a decade ago, Red (Xiaohongshu) is now chasing business opportunities from ecommerce to live streaming for brands and content creators in China and overseas markets.
Ogilvy's Chris Reitermann addresses China's ...
In an exclusive interview, Chris Reitermann, co-CEO of Ogilvy Asia and CEO of Ogilvy, Greater China, discusses creative and social trends emerging in post-pandemic China, AI-enhanced work, Cannes and the talent crunch for expats.
Tecno's global CMO on how to build a global brand ...
From traveling around the world to better understand local consumers, and adapting to the ever-changing needs of Gen Z, Chinese mobile brand Tecno's global CMO Laury Longfei Bai shares why he'll "stop at nothing” to build a global brand.
Alibaba.com CMO on their global B2B outreach with ...
Liz Wang, CMO of Alibaba.com, is leading their international efforts to help buyers and merchants solve supply chain issues with events and campaigns to keep the Alibaba brand at the heart of global commerce.
Moutai meets Luckin: A sip of surprise and a ...
Baijiu-infused lattes are taking China by storm this week. Whether it's a match made in heaven or a risky bet, only time will tell, but one thing is certain—'Moutai Latte' is the talk of the town, with over 100 million yuan in revenue on day one.
Reviving the brew: Kungfu Pu’er's rebranded tale in tea
INSPIRATION STATION: Design Bridge and Partners stir tradition and freshness in revitalised brand story for Kungfu Pu’er Chinese tea.
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