Analysis Advertising Marketing Branding
Minnie Wang
Sep 8, 2023

Moutai meets Luckin: A sip of surprise and a formula for viral success?

Baijiu-infused lattes are taking China by storm this week. Whether it's a match made in heaven or a risky bet, only time will tell, but one thing is certain—'Moutai Latte' is the talk of the town, with over 100 million yuan in revenue on day one.

Photo: Weibo/Luckin Coffee

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