Customer Experience
‘Hi, Barbie!’: Mattel unveils first Barbie Roblox game
Reckoning with mortality is optional.
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Indian brands remain resilient during global slowdown: Kantar
Tata Consultancy Services retains its crown as India’s most valuable brand while HDFC Bank, Infosys, Airtel and SBI make up the top five
Turning clicks to cash: Red's monetisation is reshaping China's influencer landscape
BRAND HEALTH CHECK: Born as a UGC platform a decade ago, Red (Xiaohongshu) is now chasing business opportunities from ecommerce to live streaming for brands and content creators in China and overseas markets.
Ogilvy's Chris Reitermann addresses China's 'economic long Covid', creativity, AI and more
In an exclusive interview, Chris Reitermann, co-CEO of Ogilvy Asia and CEO of Ogilvy, Greater China, discusses creative and social trends emerging in post-pandemic China, AI-enhanced work, Cannes and the talent crunch for expats.
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Indonesia to regulate social commerce: What should marketers expect?
An impending law is being introduced in Indonesia, allowing the government to determine how e-commerce vendors sell their products on social media. Campaign explores.
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Cultural competency is critical to creative success in Asia
Whatever Hollywood may think, Asia is not a monolith. Rather, it's an incredibly complex region—home to 51 countries and over 2,300 languages. Mash's Rich Akers shares why what works for one Asian country may not work for another, and how brands can avoid partaking in what he terms as 'creative colonialism'.
Tecno's global CMO on how to build a global brand with local storytelling
From traveling around the world to better understand local consumers, and adapting to the ever-changing needs of Gen Z, Chinese mobile brand Tecno's global CMO Laury Longfei Bai shares why he'll "stop at nothing” to build a global brand.
TikTok accused of hypocrisy over gambling content
The social media giant is under scrutiny for twice-removing a video criticising gambling ads, despite increasing the amount of gambling content on the platform.
The CMO's MO: Damyant Khanoria on 'risk-taking' and sustainability in the smartphone space
Oppo India's chief marketing officer gets candid on speaking five languages, his three focus areas for Oppo, and following the brand's mantra of 'doing the right things and doing things right'.
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Why the long queue? The rise of competitive queuing in Asia
Despite a pandemic and the social distancing imperative, it feels like huge queues for product drops never actually went away in Asia. If anything, they're even bigger and more competitive than ever before. So, what's with the queue? Matthew Keegan explores.
The accelerated (r)evolution of experience marketing
Project Worldwide's APAC chief executive, Ben Taylor, shares four fundamental shifts that will shape experiences in 2023.
TikTok fined by EU for risking children’s data: APAC marketers react
The Bytedance-owned app has been taken to task for making it easy for minors to sign up to the platform with limited protections in place.
Alibaba.com CMO on their global B2B outreach with tools, problem-solving and storytelling
Liz Wang, CMO of Alibaba.com, is leading their international efforts to help buyers and merchants solve supply chain issues with events and campaigns to keep the Alibaba brand at the heart of global commerce.
Lewis Hamilton dominates Formula One popularity charts in Singapore
TOP OF THE CHARTS: Ahead of the F1 Singapore Grand Prix 2023, YouGov looks into what’s drawing crowds, favourite drivers and performing artists.
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The promise of AI marketing: Is Google’s PMax living up to the hype?
Google's Performance Max (PMax) promises a massive $20 billion enhancement in programmatic advertising efficiency through advanced AI-driven decision-making. However, it also presents marketers with a challenging dilemma, forcing them to trust the opaque algorithmic 'black box.' Campaign explores.
How 'Barbie' is fueling a rise in ‘Brotox’
Barbie-inspired plastic surgery may be felt the most among women, but more men are seeking cosmetic procedures and aren’t immune to the trends.
Ajay Gupte lists five areas the industry needs to focus on to drive consistent value
Wavemaker's South Asia CEO shares what he would like to see changed or tackled next in the Indian advertising industry
Snap celebrates multicultural communities through AR monuments
The third and final installment of Snap’s Monumental Perspectives project covers the histories of diverse communities in Los Angeles.
'Joyced' out: Can Qantas soar beyond its recent scandals?
SOUNDING BOARD: From high profits to high drama, Qantas' fall from grace is one for the books. So, what will it take for the flying kangaroo to rebuild trust and reputation?
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93% of Singaporeans listen to podcasts as part of their daily routine
TOP OF THE CHARTS: Acast’s Sounds Smart Asia 2023 report finds people in Singapore are turning to podcasts as their preferred media choice, positioning them as the most influential media channel in the country.
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