PR
Moves and wins roundup: Week of October 2, 2023
A new month and new moves and wins from Apparent, BBDO Guerrero Philippines, Initiative, McDonald's, AIA Philippines, Tam Jai International and more.
Talent show: How Mash's new executive drag queen is busting work myths
TEXTING WITH CAMPAIGN: In a new role promoting creative talent, Genie Gurnani explains why agencies should celebrate creatives at all levels, what it takes to build a diverse team, and how bringing your true self to work is just good business.
WFA census shows Japan faces the highest inclusivity challenges
Japan trails far behind in terms of how companies deal with discrimination, negative behaviours, mental health, and diversity and inclusion perceptions, according to WFA's second WFA global census.
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Better Climate Store’s Greenwash can wash away climate guilt caused by overconsumption
The multitasking product might deserve a spot in Ad Nut’s oaky home…unless Ad Nut is sensing a bit of irony.
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Singapore unveils the extraordinary in the ordinary with 'Made in Singapore' campaign
This initiative serves as a follow-up to the Singapore Tourism Board's "SingapoReimagine" efforts in November 2020, intended to reignite interest in discovering Singapore amongst global visitors.
Aligning with Taylor Swift is the ultimate brand power move — just ask the NFL
With Swift at the height of her stardom, any brand peripherally aligned with her is reaping the benefits.
Indian consumers want brands to champion environment and sustainability: BBDO Voices
The 13th edition of the study was revealed in Mumbai
Ice-T lends his voice to Sanofi's latest flu-shot campaign in the US
The French pharmaceutical company created a “movie trailer” to warn people about the upcoming flu season.
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The echo chamber effect: How algorithms shape our worldview
While we hold information at our fingertips, it’s also becoming essential we know how to be responsible with it. By challenging our own biases and actively seeking diverse perspectives, we can break free from the confines of the echo chamber and promote intellectual growth, argues PR Concierge's Sruthi Dhulipala.
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Don’t want to be seen as villains when it comes to environment-friendly conversations: Amit Gheji, Gulf Oil Lubricants
The brand's head of marketing chats with Campaign India around brand associations, how the company has evolved in the last seven years, and more...
Influencer marketing dominating B2B, Ogilvy report reveals
Three-quarters of B2B marketing chiefs are investing in influencer marketing as a comms tool, according to a new report from Ogilvy.
Murdoch steps down: Succession stories aside, why traditional media's still relevant
With Lachlan Murdoch now anointed as the heir to the Murdoch empire, real life appears less dramatic than TV.
Formula One debuts the world’s first ‘kiss-activated’ trophy at Japanese Grand Prix
Clearly innovation at F1 isn’t just limited to what’s under the hood—it extends to every aspect of the sport, including the way in which champions are celebrated.
Moves and wins roundup: Week of September 25, 2023
See the latest appointment news, and pitch wins from Talon, Weber Shandwick, Icon Agency, Havas, Bupa, Dentsu’s Tag, Flow, The Trade Desk, WhiteGrey, Sweetshop, Think HQ, and more to come.
Russell Brand case: 'Legal and PR strategies need to work hand in hand'
The scandal is a reminder of why legal and PR strategies must work closely together, a leading comms figure says.
Google ad jabs Apple over green-bubble texts
The comedic spot from David Miami pokes fun at Apple’s old texting tech.
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U.S. politicians projected to spend US$12 billion in ads for 2024 election cycle
EXCLUSIVE: Assembly’s 2024 Election Outlook report shows expensive congressional and presidential races will impact commercial advertisers in battleground states.
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Clean Creatives releases the 2023 F-List: 'There’s no creativity on a dead planet'
The annual report dropped yesterday, accompanied by an out-of-home campaign aimed at holding company employees.
Apple raises the sustainability bar, yet Mother Nature yearns for more
Seen as a masterclass in repositioning corporate sustainability messaging, Apple's latest campaign, where it gets a sustainability interrogation from Mother Nature, still suffers from “vagueness,” says Vero's COO.
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Asia tops list of business challenges for global comms professionals: survey
TOP OF THE CHARTS: Survey by IPREX of nearly 500 communicators from 28 countries finds budget is the top challenge globally, with stakeholder engagement and language barriers key issues for Asia.
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