Opinions
Screaming Creativity: The importance of safe spaces while challenging for great work
PODCASTS WE LIKE: Mondelez International's Jon Halvorson and Ogilvy's Devika Bulchandi discuss how brands can incubate the right creative environments as well as lessons learned in peeing standing up.
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From second screeners to free timers: How to engage APAC's mobile gamers
As the demise of third-party cookies shrinks addressable audiences, APAC’s advertisers should set their sights on mobile gaming, opines LoopMe's Alberico de Nardis.
'Different, not less': Merlee Jayme on nurturing neurodivergent creative talent
"Nobody has ever been comfortable being the square peg in the round hole," one of the most celebrated female leaders in Asia's advertising circles, Jayme reflects on her journey that allowed her to think differently to create different.
Why can’t climate change be a laughing matter?
Apple's recent "Mother Nature" spot has shown that eco messaging needn't be worthy or stuffy.
Adland can no longer rely on ‘tech factor’ to boost spend
Our Investor View columnist warns the slowdown in spend by tech clients is unlikely to bounce back in full.
Inclusive technology will improve wellbeing for all
Designers of digital products must respond to the needs of vulnerable groups and create solutions that foster connection and combat loneliness.
Talent show: How Mash's new executive drag queen is busting work myths
TEXTING WITH CAMPAIGN: In a new role promoting creative talent, Genie Gurnani explains why agencies should celebrate creatives at all levels, what it takes to build a diverse team, and how bringing your true self to work is just good business.
Advertisers: It’s time to be transparent about labeling paid content
What do fuzzy labels like “branded content” or “sponsored content” even mean to the public?
Campaign India Marcomverse: Tune into the first episode featuring Neha Ahuja of Spotify
In a new podcast series by Campaign India, Manasi Narasimhan speaks to Neha Ahuja, director of marketing, Spotify India, about how marketing helped the brand grow from number eight to number one in the country.
Participation, social awareness and emotional resonance: China's pragmatic consumer trends revealed
Self-satisfaction rules the roost when it comes to the new generation of Chinese consumers. Exercising more rationale and balance in their consumption journeys, they're not only shifting their own focus, but also challenging brands to demonstrate a deeper understanding of their needs than ever before.
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Industry reacts to Google’s rumoured search partnership with TikTok
Is 'GoogleTok' an opportunity for brands to access better customer insights or a data privacy breach waiting to happen? How should brands respond if it goes ahead?
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The echo chamber effect: How algorithms shape our worldview
While we hold information at our fingertips, it’s also becoming essential we know how to be responsible with it. By challenging our own biases and actively seeking diverse perspectives, we can break free from the confines of the echo chamber and promote intellectual growth, argues PR Concierge's Sruthi Dhulipala.
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Borderless talent: How to prepare and plan for a truly global workforce
As the trend towards borderless talent continues to grow, agencies globally need to build gold standard processes to help maximise the chances of success for each new recruit, opines The Blueprint's Tony Samways.
Murdoch steps down: Succession stories aside, why traditional media's still relevant
With Lachlan Murdoch now anointed as the heir to the Murdoch empire, real life appears less dramatic than TV.
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Cultural competency is critical to creative success in Asia
Whatever Hollywood may think, Asia is not a monolith. Rather, it's an incredibly complex region—home to 51 countries and over 2,300 languages. Mash's Rich Akers shares why what works for one Asian country may not work for another, and how brands can avoid partaking in what he terms as 'creative colonialism'.
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Finding a sweet spot between humility and leadership
WPP's Kota Takaichi reflects on the role of humility in Japanese business culture, and how to balance it when shaping the next generation of leaders in the nation.
The CMO's MO: Damyant Khanoria on 'risk-taking' and sustainability in the smartphone space
Oppo India's chief marketing officer gets candid on speaking five languages, his three focus areas for Oppo, and following the brand's mantra of 'doing the right things and doing things right'.
'Havas, you’re only as green as your clients': Belinda Noble
A B-Corp on the one hand and Big Oil on the other? No matter how Havas and others justify the tango, can dirty alliances live beside clean credentials, questions Comms Declare founder.
The accelerated (r)evolution of experience marketing
Project Worldwide's APAC chief executive, Ben Taylor, shares four fundamental shifts that will shape experiences in 2023.
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