Campaign explores how pharma and healthcare brands project the year ahead in spend and media channels—particularly in these trying economic times.
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A jury of marketing and advertising industry leaders give exclusive insights into how the first-ever Southeast Asia YouTube Works awards represent the future of creativity, effectiveness, collaboration, and the use of AI in marketing.
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In an exclusive chat with Campaign, The Wall Street Journal's chief revenue officer Josh Stinchcomb unveils how the Journal is navigating through softening advertising markets, leveraging first-party data, and addressing growing concerns around the need for brand safety.
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As the demise of third-party cookies shrinks addressable audiences, APAC’s advertisers should set their sights on mobile gaming, opines LoopMe's Alberico de Nardis.
PODCASTS WE LIKE: Mondelez International's Jon Halvorson and Ogilvy's Devika Bulchandi discuss how brands can incubate the right creative environments as well as lessons learned in peeing standing up.
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