The Information
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Nimble, lean and focused: The evolution of planners turned consultants
It's never easy setting up on your own, but clients are increasingly finding that a scaled-down, more agile strategy partner is the perfect fit.
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Mindshare appoints global chief strategy officer
Tom Di Sapia joins from UM.
Retail media is altering the power dynamic between brands and retailers
As product negotiations continue, brands are finally gaining an upper hand.
Hiroshi Igarashi wants to reshape Dentsu on global stage: ‘We will move very fast from here’
In his first interview with international media, the global chief executive of the Japanese holding company talks to Campaign about his vision, client-centricity, the exodus of international talent, M&A and more.
HSBC picks Omnicom Media Group as global media agency
Campaign first reported on the review in October 2022.
AR experiences exclude a majority of diverse audiences, study finds
EXCLUSIVE: Research by Omnicom Media Group and Snapchat finds that AR filters and lenses are alienating diverse users by misgendering them or removing their defining features.
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Menopause in adland: 'I thought, I can’t do my job anymore'
The vast majority of agencies have a menopause policy, but do they really go far enough?
Inside the risky, expensive and slow process of shepherding brands through change
From CPG to tech companies, change is inevitable—but delicate.
WPP moves GroupM Nexus product and engineering teams into Choreograph
SCOOP: The move forms part of a wider reorganisation at Choreograph that has also named Krystal Olivieri as North America CEO.
The summer of female spending power
From Barbiemania to Taylor Swift’s Eras Tour phenomenon, the power of young, female spenders is in the spotlight this summer.
Wunderman Thompson beefs up social by hiring Beth Carroll to lead 170-strong team
Beth Carroll joins Wunderman Thompson after six years at Iris.
New Commercial Arts wins global Vodafone brand brief in UK
NCA already works on some Vodafone global business. Ogilvy previously handled most of this, along with UK consumer work.
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Arthur Sadoun: Our creative agencies are ‘essential’ despite ‘low single-digit’ growth
Publicis CEO spoke to Campaign after group grew 7.1% in Q2 and revealed it is giving staff an average salary increase of 4% in 2023.
UM wins Upfield's global media account
The plant-based nutrition company spun off from Unilever in 2017, Upfield has appointed UM as its global media agency of record following a multi-region competitive pitch review.
Tackling sustainability in the experiential sector
After years of virtual events, in-person experiences have been enjoying a post-pandemic boom. In the second of three features this week looking at issues around sustainability, how can agencies tackle the demand for more sustainable activations?
'Final warning': turning adland's climate pledges into action
Campaign delves into what action the advertising industry is taking to avert environmental disaster.
Volkswagen Group media review back on the road after nine-month hiatus
Review spans group brands including VW, Audi, Skoda and Seat.
Longtime BBDO executive Jim Moser to leave the network
After a 29-year stint at the Omnicom network, BBDO’s European chairman departs for Australia.
Bid farewell to the big CCO ego
Global chief creatives are leaving the grandstanding behind to become mediators and mentors.
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Charted: Breaking down the ad industry via size, market footprint and presence
Arming you with interesting statistics that you need to know about adland in APAC, courtesy of Campaign's Agency Report Cards 2022.
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