The Information

Sep 20, 2023

Nimble, lean and focused: The evolution of planners turned consultants

It's never easy setting up on your own, but clients are increasingly finding that a scaled-down, more agile strategy partner is the perfect fit.

Sep 11, 2023

Retail media is altering the power dynamic between brands and retailers

As product negotiations continue, brands are finally gaining an upper hand.

Sep 8, 2023

Hiroshi Igarashi wants to reshape Dentsu on global stage: ‘We will move very fast from here’

In his first interview with international media, the global chief executive of the Japanese holding company talks to Campaign about his vision, client-centricity, the exodus of international talent, M&A and more.

Sep 5, 2023

HSBC picks Omnicom Media Group as global media agency

Campaign first reported on the review in October 2022.

Aug 22, 2023

AR experiences exclude a majority of diverse audiences, study finds

EXCLUSIVE: Research by Omnicom Media Group and Snapchat finds that AR filters and lenses are alienating diverse users by misgendering them or removing their defining features.

Aug 15, 2023

Menopause in adland: 'I thought, I can’t do my job anymore'

The vast majority of agencies have a menopause policy, but do they really go far enough?

Aug 15, 2023

Inside the risky, expensive and slow process of shepherding brands through change

From CPG to tech companies, change is inevitable—but delicate.

Aug 13, 2023

WPP moves GroupM Nexus product and engineering teams into Choreograph

SCOOP: The move forms part of a wider reorganisation at Choreograph that has also named Krystal Olivieri as North America CEO.

Aug 13, 2023

The summer of female spending power

From Barbiemania to Taylor Swift’s Eras Tour phenomenon, the power of young, female spenders is in the spotlight this summer.

Aug 6, 2023

New Commercial Arts wins global Vodafone brand brief in UK

NCA already works on some Vodafone global business. Ogilvy previously handled most of this, along with UK consumer work.

Jul 20, 2023

Arthur Sadoun: Our creative agencies are ‘essential’ despite ‘low single-digit’ growth

Publicis CEO spoke to Campaign after group grew 7.1% in Q2 and revealed it is giving staff an average salary increase of 4% in 2023.

Jul 6, 2023

UM wins Upfield's global media account

The plant-based nutrition company spun off from Unilever in 2017, Upfield has appointed UM as its global media agency of record following a multi-region competitive pitch review.

Jul 4, 2023

Tackling sustainability in the experiential sector

After years of virtual events, in-person experiences have been enjoying a post-pandemic boom. In the second of three features this week looking at issues around sustainability, how can agencies tackle the demand for more sustainable activations?

Jul 3, 2023

'Final warning': turning adland's climate pledges into action

Campaign delves into what action the advertising industry is taking to avert environmental disaster.

Jul 2, 2023

Volkswagen Group media review back on the road after nine-month hiatus

Review spans group brands including VW, Audi, Skoda and Seat.

Jun 28, 2023

Longtime BBDO executive Jim Moser to leave the network

After a 29-year stint at the Omnicom network, BBDO’s European chairman departs for Australia.

Jun 21, 2023

Bid farewell to the big CCO ego

Global chief creatives are leaving the grandstanding behind to become mediators and mentors.

Jun 19, 2023

Charted: Breaking down the ad industry via size, market footprint and presence

Arming you with interesting statistics that you need to know about adland in APAC, courtesy of Campaign's Agency Report Cards 2022.