Marketing Branding
Minnie Wang
Aug 30, 2023

Brand Health Check: 'Zara's Apprentice' Urban Revivo's future beyond the Chinese market

BRAND HEALTH CHECK: Chinese fast fashion brand Urban Revivo has skyrocketed to achieve unprecedented popularity in the mainland market over recent years. So, how do branding experts view its success and its potential to tap into overseas markets?

Photo credit: UR Weibo

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