Media
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How The Wall Street Journal is leveraging first-party data and ensuring brand safety for advertisers
In an exclusive chat with Campaign, The Wall Street Journal's chief revenue officer Josh Stinchcomb unveils how the Journal is navigating through softening advertising markets, leveraging first-party data, and addressing growing concerns around the need for brand safety.
Music, news, politics and comedy top the charts for Australian podcast listeners: YouGov survey
TOP OF THE CHARTS: The latest data from YouGov shows that one in five Australians listen to a podcast at least once a week, with music being the top podcast genre.
Netflix ad chief Jeremi Gorman to exit, replaced by Amy Reinhard
Gorman set to depart around one year after she joined the streaming service to establish its first advertising product.
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Ad industry ‘bullish’ on Meta following AI, mixed reality showcase
Meta Connect agency attendees welcome the company’s gaming integrations and more open, responsible approach to AI development — though they remain cautious about brand safety amid AI training and disclosure debates.
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Publicis makes in-office attendance mandatory on Mondays and eliminates consecutive remote work days
Beginning January, all employees company-wide will need to return three days a week, expanding the policy enforced for the company’s digital unit.
Media buyers look forward to Amazon's ad tier as Disney+ draws mixed response
Amazon will introduce ads to its standard offering, which appears to promise larger audiences than Netflix and Disney+ alternatives.
A deepfake Tom Hanks is promoting a dental plan, but the actor 'has nothing to do with it'
The actor took to Instagram to warn followers of the ad campaign which is a hoax made by artificial intelligence.
PubMatic's Activate rolls out in APAC, adtech battle heats up
PubMatic’s new tool, Activate, allows agencies to go directly to the SSP, bypassing DSPs. How will this change the ad tech landscape in APAC?
Why can’t climate change be a laughing matter?
Apple's recent "Mother Nature" spot has shown that eco messaging needn't be worthy or stuffy.
Adland can no longer rely on ‘tech factor’ to boost spend
Our Investor View columnist warns the slowdown in spend by tech clients is unlikely to bounce back in full.
Amazon reviews global media account
The incumbent, Interpublic’s Initiative, won the business in 2013 and defended it successfully in 2017.
Moves and wins roundup: Week of October 2, 2023
A new month and new moves and wins from Apparent, BBDO Guerrero Philippines, Initiative, McDonald's, AIA Philippines, Tam Jai International and more.
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CJ taps Tyroo to offer APAC advertisers access to premium inventory
The partnership hopes to offer advertisers a number of insights including shopper event tracking, integrations with e-commerce platforms, program management tools, and data analytics.
Talent show: How Mash's new executive drag queen is busting work myths
TEXTING WITH CAMPAIGN: In a new role promoting creative talent, Genie Gurnani explains why agencies should celebrate creatives at all levels, what it takes to build a diverse team, and how bringing your true self to work is just good business.
Print in India to grow by 8-10% in 2024: ICRA
However, ad revenue will remain below pre-Covid levels despite the upcoming general elections
Ebiquity warns of 'risk averse' ad market as clients cut budgets
Commentators point to 'soft' pitch market, but it is expected to pick up in 2024.
WFA census shows Japan faces the highest inclusivity challenges
Japan trails far behind in terms of how companies deal with discrimination, negative behaviours, mental health, and diversity and inclusion perceptions, according to WFA's second WFA global census.
Reddit will no longer allow users to opt-out of ad personalisation
The mandatory opt-in for personalised ads was announced as part of a series of settings updates that will gradually be rolled out in the coming weeks. Select unspecified countries will still be able to opt-out.
Advertisers: It’s time to be transparent about labeling paid content
What do fuzzy labels like “branded content” or “sponsored content” even mean to the public?
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