Olivia Parker
Mar 27, 2019

Foreign vs local KOLs: who wields more power in China?

We explore the work of some successful non-Chinese influencers working in China and ask whether they command more or less influence than their local counterparts—and whether that's changing.

L-R: Brad Pitt in a 2013 ad for Cadillac in China; the Chinese actress and singer Xie Na; Argentinian Brian O'Shea, an influencer in China; Mr.Bags the Chinese fashion blogger

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