Marketing Media Analysis Opinions
Fionn Hyndman
May 31, 2022

Live commerce is a channel and not a campaign

Globally, live commerce is already a big channel, delivering $500 billion in GMV to merchants. Yet, much of that is ignored because around 80-90% of that amount is in China.

Volunteer and tax staff members sell butterfly orchids of Psychopsis via an online livestreaming at a butterfly orchid plant base in Xingang Village in China. (Getty Images)

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