Climate Action
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Generative AI's hidden carbon cost: What marketers should know
The environmental impact of GPT-3 is comparable to 123 gasoline-powered cars driven for a year. As marketers increasingly turn to these tools, what should they do to reduce their carbon footprint?
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Don’t want to be seen as villains when it comes to environment-friendly conversations: Amit Gheji, Gulf Oil Lubricants
The brand's head of marketing chats with Campaign India around brand associations, how the company has evolved in the last seven years, and more...
Australia shamed in full-page New York Times ad over climate change inaction
Bought by The Australia Institute, the full-page advertisement in the New York Times calls upon the country's government to end new fossil fuel approvals and subsidies.
'Havas, you’re only as green as your clients': Belinda Noble
A B-Corp on the one hand and Big Oil on the other? No matter how Havas and others justify the tango, can dirty alliances live beside clean credentials, questions Comms Declare founder.
Havas wins Shell's media account, deal sparks backlash as Red Havas loses client
Climate campaigners had called on agencies to drop out of the media review, saying PR and advertising firms are aiding oil companies in delaying climate action.
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Clean Creatives releases the 2023 F-List: 'There’s no creativity on a dead planet'
The annual report dropped yesterday, accompanied by an out-of-home campaign aimed at holding company employees.
Apple raises the sustainability bar, yet Mother Nature yearns for more
Seen as a masterclass in repositioning corporate sustainability messaging, Apple's latest campaign, where it gets a sustainability interrogation from Mother Nature, still suffers from “vagueness,” says Vero's COO.
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Agencies unite to take action on climate
Several comms and creative agencies are joining forces in an Ethical Agency Alliance established by the nonprofit global network Creatives for Climate.
Why oil and gas companies are tapping influencers to clean up their image
Fossil fuel giants like Shell and BP are leaning on influencers to promote their green initiatives and rewards programs as ad giants address their role in the climate crisis.
Beyond greenwashing: B Corps' moral imperative to reject Big Oil
"It's hard to run an agency. Not every client you take on is going to be a passion project, still, no agency should be taking on fossil fuel clients, especially not the B Corps, and definitely not in the hottest year of human history," writes Clean Creatives' Duncan Meisel.
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GroupM ramps up decarbonisation efforts in new partnership with SeenThis
With this partnership, GroupM will aim to reduce its carbon output and cut down on unnecessary emissions for every individual campaign.
ESG removal a big McStake for McDonald's sustainability credibility
The very quiet removal by McDonald’s of the term ‘ESG’ from parts of its website is a wrong turn in its journey towards sustainability.
Companies in Asia must make sustainability more relatable and relevant for people
Accenture Song's Sonia Gupta offers thoughts on how businesses can reach their sustainability goals and motivate consumers to follow them, by keeping things human and relatable.
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How will generative AI impact programmatic media buying?
From detecting and preventing fraudulent behaviour in ad clicks to optimising ad spend and improving ROI, Campaign explores how generative AI will influence programmatic media buying.
From despair to digital hope, The Monkeys talk Tuvalu's Titanium triumph
CANNES LIONS 2023: "Minister Kofe compared the fate of Tuvalu to a terminal cancer diagnosis, and with limited time, you are forced to think about what's important," says the chief creative officer of The Monkeys on the award-winning Tuvalu campaign that saves its sovereignty one pixel at a time.
Most UK comms clients not walking the walk on climate change - report
Two-thirds of clients are jumping on the bandwagon of talking about climate change without doing anything about it, says a report by the UK's PRCA’s Climate Communication Group.
Plastic dreams or seasick reality? The oceans are crying for help
INSPIRATION STATION: Dreamy for some, disturbing for others, DDB Hong Kong and Greenpeace hold a new exhibition in Hong Kong that dives into the depths of the 'seabed.'
Tackling sustainability in the experiential sector
After years of virtual events, in-person experiences have been enjoying a post-pandemic boom. In the second of three features this week looking at issues around sustainability, how can agencies tackle the demand for more sustainable activations?
Beyond briefs, Cannes rethinks creativity and capitalism
Transformative ideas that leave a lasting impression don't often take root in the average client brief; they are born out of intentional creativity that goes beyond the channel or the immediate business problem, opines Ogilvy PR's chief creative officer.
'Final warning': turning adland's climate pledges into action
Campaign delves into what action the advertising industry is taking to avert environmental disaster.
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